New campaigns across television, print, out-of-home and digital media.
Incredible India recently launched ‘Incredible India 2.0’ that takes the great ‘India montage’ forward. Directed by Keyur Shah, the film highlights how India allows a person to follow his/her passion. The campaign features four different semi-celebrities from four countries, and not actors, sharing their own stories. The documentary-style commercial, draws the viewers’ attention, and allures them to visit and discover India that will become truly all their’s. Creative Agency: CNN Create
Nokia rolled out its first big cross-platform campaign ahead of the festive season. It stays true to its global brand philosophy of ‘#UniteFor’, and rises to the occasion, telling a very touching story. To everyone consumed by technology, it puts human relationships above everything else on occasions when it matters. Through this festive campaign, Nokia mobile proposes that for a day, people spend quality time with their loved ones. Creative Agency: Dentsu One
Continuing with its ‘saare mael dho daalo’ platform, Ghadi detergent has unveiled a new campaign for Diwali. The ‘ill’ that the current campaign is trying to tackle is ‘stereotyping’. As an example the campaign highlights how still in our country the appearance of a policeman in our homes brings doubts of many kinds. The film has been conceptualised by ADK Fortune and executed by Full Circle Films.
Creative Agency: ADK Fortune
PC Jeweller launched their TV commercial featuring new brand ambassadors — Bollywood megastar Akshay Kumar and Twinkle Khanna. The ad film showcases love and bond between the couples, which is strengthened with the exceptional jewellery gifts exchanged between them, while capturing the rich blend of beauty and luxury. The main message of this commercial is to give goals to couples for fresh and everlasting married life, which has been effectively captured in this imaginatively filmed TVC.
Pepperfry.com launched a campaign ahead of the upcoming festive shopping season. The campaign is focused on the value that Pepperfry is delivering for consumers this year via the ‘Happy Diwali Sale’. The focus of the communication is on the aspirations that consumers have, for themselves and how they compete with other priorities. The Pepperfry Happy Diwali Sales helps them to fulfill their aspirations by providing value. Creative Agency: Law & Kenneth Saatchi & Saatchi
ASUS India rolled-out a product campaign following the unveiling of the ZenFone 4 Selfie Series. The campaign stresses on the mobile phone’s unbeatable selfie-taking feature — dual lens wide-angle selfie! The ad film, featuring brand ambassador ‘Disha Patani’, takes forward the thought proposition, ‘jinki duniya badi hoti hai, unki selfie bhi badi honi chaahiye’, and its brand platform — ‘#TheBigSelfie’.
Creative Agency: The Womb