New cam­paigns across tele­vi­sion, print, out-of-home and digital me­dia.

The Brand Reporter - - CAMPAIGN TRAIL -


In­cred­i­ble In­dia re­cently launched ‘In­cred­i­ble In­dia 2.0’ that takes the great ‘In­dia mon­tage’ for­ward. Di­rected by Keyur Shah, the film high­lights how In­dia al­lows a per­son to fol­low his/her pas­sion. The cam­paign fea­tures four dif­fer­ent semi-celebri­ties from four coun­tries, and not ac­tors, shar­ing their own sto­ries. The doc­u­men­tary-style com­mer­cial, draws the view­ers’ at­ten­tion, and al­lures them to visit and dis­cover In­dia that will be­come truly all their’s. Cre­ative Agency: CNN Cre­ate


Nokia rolled out its first big cross-plat­form cam­paign ahead of the fes­tive sea­son. It stays true to its global brand phi­los­o­phy of ‘#UniteFor’, and rises to the oc­ca­sion, telling a very touch­ing story. To ev­ery­one con­sumed by tech­nol­ogy, it puts hu­man re­la­tion­ships above ev­ery­thing else on oc­ca­sions when it mat­ters. Through this fes­tive cam­paign, Nokia mo­bile pro­poses that for a day, peo­ple spend qual­ity time with their loved ones. Cre­ative Agency: Dentsu One


Con­tin­u­ing with its ‘saare mael dho daalo’ plat­form, Ghadi de­ter­gent has un­veiled a new cam­paign for Di­wali. The ‘ill’ that the cur­rent cam­paign is try­ing to tackle is ‘stereo­typ­ing’. As an ex­am­ple the cam­paign high­lights how still in our coun­try the ap­pear­ance of a po­lice­man in our homes brings doubts of many kinds. The film has been con­cep­tu­alised by ADK For­tune and ex­e­cuted by Full Cir­cle Films.

Cre­ative Agency: ADK For­tune


PC Jew­eller launched their TV com­mer­cial fea­tur­ing new brand am­bas­sadors — Bol­ly­wood me­gas­tar Ak­shay Ku­mar and Twin­kle Khanna. The ad film show­cases love and bond be­tween the cou­ples, which is strength­ened with the ex­cep­tional jew­ellery gifts ex­changed be­tween them, while cap­tur­ing the rich blend of beauty and lux­ury. The main mes­sage of this com­mer­cial is to give goals to cou­ples for fresh and ever­last­ing mar­ried life, which has been ef­fec­tively cap­tured in this imag­i­na­tively filmed TVC.


Pep­per­ launched a cam­paign ahead of the up­com­ing fes­tive shop­ping sea­son. The cam­paign is fo­cused on the value that Pep­per­fry is de­liv­er­ing for con­sumers this year via the ‘Happy Di­wali Sale’. The fo­cus of the com­mu­ni­ca­tion is on the as­pi­ra­tions that con­sumers have, for them­selves and how they com­pete with other pri­or­i­ties. The Pep­per­fry Happy Di­wali Sales helps them to ful­fill their as­pi­ra­tions by pro­vid­ing value. Cre­ative Agency: Law & Ken­neth Saatchi & Saatchi


ASUS In­dia rolled-out a prod­uct cam­paign fol­low­ing the un­veil­ing of the Zen­Fone 4 Selfie Se­ries. The cam­paign stresses on the mo­bile phone’s un­beat­able selfie-tak­ing fea­ture — dual lens wide-an­gle selfie! The ad film, fea­tur­ing brand am­bas­sador ‘Disha Patani’, takes for­ward the thought propo­si­tion, ‘jinki duniya badi hoti hai, unki selfie bhi badi honi chaahiye’, and its brand plat­form — ‘#TheBigSelfie’.

Cre­ative Agency: The Womb

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