Launch­ing Machi

Dubbed ver­sions of TVF Pitch­ers and Per­ma­nent Room­mates sea­son 1 to be launched soon.

The Brand Reporter - - FRONT PAGE - By News Bureau

Arun­abh Ku­mar’s on­line video plat­form, The Vi­ral Fever, an­nounces the launch of its Tamil Chan­nel TVF Machi. The chan­nel will have dubbed ver­sions of pop­u­lar TVF Orig­i­nals in Tamil. “There is a lot of de­mand for our con­tent in re­gional mar­kets; Tamil is one of the big­gest of them and that is why we de­cided to start with that. Then we will move to Malay­alam, Tel­ugu, Marathi, and Gu­jarati grad­u­ally,” in­forms Vi­jay Koshy, Brand Head, TVF.

The brand has part­nered with In­dia’s Rummy game com­pany, Rummy Cir­cle, for this new ven­ture. Rummy Cir­cle will be in­te­grated into var­i­ous ac­ti­va­tions that TVF will do across plat­forms to pro­mote the Tamil Ver­sion. “The deal with Rummy Cir­cle is for two of our web-se­ries, per­ma­nent room­mates (sea­son 1) and Pitch­ers,” Koshy fur­ther in­forms.

Sachin Up­pal, CMO, Play Games24x7, adds, “We be­lieve lo­cal In­dian con­tent in lo­cal In­dian lan­guages is the right ap­proach to en­gage and en­ter­tain In­dian au­di­ences. This part­ner­ship with TVF and one of the high­est rated Web Se­ries, TVF Pitch­ers, is a great step for­ward to spread aware­ness. The show talks about en­trepreneur­ship and be­lief in your skills de­spite all chal­lenges in life which is also the spirit of the Rummy game. A great Rummy player sticks to his skills and fights his way to the top.”

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