Now in Hindi
Becomes the only radio network in India to offer an exclusive Hindi website.
Radio City, a part of Music Broadcast Limited (MBL) and a subsidiary of Jagran Prakashan, announced the launch of a web platform - ‘radiocity.in’ Hindi. With this Radio City has become the only radio network in India to offer an exclusive Hindi website.
Speaking about the launch, Abraham Thomas, CEO, Radio City, says in press statement, “Regional language internet users have been growing at a much faster pace than English with 38 per cent of the total Indian internet user base expected to comprise of Hindi users by 2021. Organic engagement for local content is comparatively higher and we want to tap into this potential while providing our regional users the ease and accessibility to content in Hindi.”
“The launch of ‘radiocity.in’ Hindi aims at addressing the needs of this growing plethora of tech savvy regional audience to provide them with the best content in the most convenient format,”
With the introduction of the new Hindi webavatar, Radio City listeners will now be able to access premium content on http://hindi.radiocity. in/, which will serve as the e-face of Radio City’s 39 stations. The launch of radiocity.in Hindi is aligned with this strategy of diversification and localisation by offering its digital platform for their regional audience. ■