Women’s Mag­a­zine

Dainik Jagran’s digital wing launches Her Zindagi.

The Brand Reporter - - EDITORIAL | CONTENTS -

Dainik Jagran Group’s digital wing, Jagran New Me­dia, has re­cently launched a wom­en­cen­tric web­site, ‘Her Zindagi’. The core tar­get au­di­ence for the web­site is SEC A, fe­male (ur­ban pop­u­la­tion), 30-45 from Hindi speak­ing mar­kets. The web­site of­fers con­tent in Hindi with a touch of English mainly for nav­i­ga­tion.

From easy-to-do beauty hacks to quick recipes, the web­site will of­fer the au­di­ence base con­tent from var­i­ous sub­jects like food, fit­ness, travel, well­ness, fash­ion, beauty, par­ent­ing, education, safety, re­la­tion­ship and ev­ery other topic that pos­si­bly touches a woman’s life today.

Talk­ing about the web­site de­sign,

Bharat Gupta, chief mar­ket­ing of­fi­cer (CMO), Jagran New Me­dia, says, “Women like to con­sume mag­a­zines, un­like men. So, we tried to move away from a very con­ven­tional de­sign. Ev­ery story on the in­ter­face is in the for­mat of a mag­a­zine; so which­ever story ap­peals to the reader, they would click on it. We are hop­ing this unique in­ter­face would help us at­tract more fe­male view­er­ship. We are up­load­ing all orig­i­nal con­tent and not cu­rat­ing from any other web­site.”

afaqs! Reporter asked him about a plan for launch­ing a ‘Her Zindagi’ app for women, he says, “Yes we have a plan in the pipe­line, but not now. Def­i­nitely, once we un­der­stand our con­tent con­sump­tion, then we would launch our app.”

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