Mindshare Tops Yet Again
Star India and Vodafone India went on to win Client of the Year award.
Emvies 2017 saw Mindshare repeat its winning ways with the Agency of the Year prize.
Mindshare won the Media Agency of the Year for the third consecutive year at the 2017 EMVIES. The agency went on to win with a lead of 265 points that included nine Gold, seven Silver, and 12 Bronze metals.
Out of the nine Gold metals that Mindshare won, three Gold awards came for the Star Plus, Ek #NayiSoch campaign under three different categories (Best Media Innovation – Sponsorships, EMVIE For Good and Best Integrated Campaign – Media). The agency won three Gold metals for Hindustan Unilever’s Rin Antibac campaign (Best Media Innovation – Print – Dailies category), The See Through Toilet campaign (Best Media Innovation – Sponsorships category) and Dove – Challenging Beauty Stereotypes campaign (Best Media Innovation – Branded Content category).
Mindshare won Golds for Nike India’s Da Da Ding campaign under two categories (Best Media Innovation – Sponsorships and Best Integrated Campaign – Consumer Durables). The last Gold for Mindshare was for United Spirits (Diageo), Bagpiper Club Soda’s Lights, Camera, Bagpiper campaign under Best Media Strategy – Consumer Products – Beverages and Drinks category.
Wavemaker won four Golds; two for Vodafone India’s How Vodafone used Airtel’s Open network campaign to increase subscribers under two categories (Best Media Innovation – Digital – Multiple Platform and Best Media Innovation – Digital – Display). The agency won a Gold for Pernod Ricard India’s Royal Stag Barrel Select – Large Short Films – Harnessing the SPIRIT of the youth campaign under Best Media Strategy – Consumer Products – Beverages and Drinks category. The last Gold award for the agency was for One97 Communications’ Paytm - BOX Office Weekend Planning campaign under Best Integrated Campaign – Services category.
Madison Media won a Grand EMVIE and three Golds. The agency’s Grand EMVIE award came for Asian Paints’ Hindi Search Ads for the First Time in India! campaign under Best Media Innovation – Digital – Search category. The agency won two Gold awards for Marico’s Nihar Shanti - Angreezi Patshala Funwala campaign under Best Media Innovation – Radio category and Saffola Life World Heart Day - Protecting the Nation’s Heart campaign under Best On-going Media Campaign category. Madison Media’s last Gold award was for Godrej Ezee, A Not So Ezee Challenge campaign under Best Integrated Campaign – Consumer products – Others category.
Lodestar UM went on to win two Gold awards. The first award came for Amul’s How Amul killed the Demonetization Demon campaign under Best Media Strategy – Consumer Products – Confectionary and Food category and Tata Tiago’s India’s first Virtual test drive to 4.7 million prospects in one day! campaign under Best Media Innovation – Print – Dailies category.
Kinetic Advertising won a Gold for Work in India’s MUKHOTA Life Saving Mask campaign under Best Media Innovation – Ambient Media category. Star India (3 Gold, 2 Silver and 3 Bronze) and Vodafone India (2 Gold, 4 Silver and 2 Bronze) with 80 points each went on to win Client of the year award. Asian Paints won a Grand EMVIE award. Hindustan Unilever won three Gold awards. Marico and Nike India won two Gold each. Tata Motors and One97 Communications won a Gold each. The categories mentioned below were not taken into consideration while judging the Media Agency of the Year or Client of the year, they were awarded nevertheless.
Under Best Implementation Team of the year (Best Media Innovation – Print – Dailies), Wavemaker won a Gold for One97 Communications’ Paytm - Ab ATM Nahin, Paytm Karo!!! campaign. The Young EMVIE of the Year award went to Mindshare India’s Binaifer Patel for Hindustan Unilever’s - David vs Goliath campaign. In the Media Partner of the Year category, the TV award went to Colors and Star Sports; the Print award to The Hindu and Bennett Coleman & Co (The Times of India); the Cinema award went to Dwarkesh Films – 50th Movie Productions; the Radio award went to Big FM; the Digital award to Google; and Out-of-Home/ Ambient Media to Right Click Solution.
Mindshare team celebrates the Agency of the Year award (left); Members of Madison Media and Asian Paints celebrate the Grand EMVIE