The Brand Reporter - - CAMPAIGN TRAIL -

Mes­sag­ing com­pany, Hike Mes­sen­ger has re­leased a new ad film for this fes­tive sea­son. The minute-long video fea­tures the ti­tle, ‘Hike - The Home­com­ing’ and at­tempts to cap­ture the spirit of the fes­ti­val which is gen­er­ally cel­e­brated to­gether with the en­tire fam­ily. The ad fol­lows the jour­ney of a boy who trav­els all the way from his cam­pus to his home to sur­prise his fam­ily. How­ever, the ad takes a com­pletely dif­fer­ent route thereby pro­vid­ing an anti-cli­max.

Cre­ative Agency: J. Wal­ter Thomp­son In­dia

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