The Brand Reporter - - CAMPAIGN TRAIL -

Re­liance In­dus­tries’ retail busi­ness, Re­liance Fresh, has launched its new ad for Di­wali which lasts for roughly two min­utes and is ti­tled, ‘Dil se Manao #BadiDi­wali’. The video por­trays var­i­ous sit­u­a­tions which bring home the idea that on Di­wali, one should let them­selves loose and en­joy the fes­ti­val to the hilt. The ad has been di­rected by Ren­sil D’Silva and has been pro­duced by Ig­ni­tion Films.

Cre­ative Agency: Utopeia Com­mu­ni­ca­tionz

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