AMA­ZON

The Brand Reporter - - CAMPAIGN TRAIL -

Ecomm gi­ant, Ama­zon, has re­leased its new ad cam­paign ti­tled, ‘Join the #Seller­bra­tion’. The cam­paign went on air with dig­i­tal films that lever­aged drones to break through the fes­tive clut­ter. Through the drones, the films sim­u­lated cus­tomer walk-ins, fa­cil­i­tat­ing cus­tomers to vir­tu­ally share their wish lists with sell­ers in ad­di­tion to high­light­ing how they tran­scend ge­ogra­phies to ful­fil mil­lions of Di­wali wishes.

Cre­ative Agency: Leo Bur­nett Or­chard

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