The Brand Reporter - - CAMPAIGN TRAIL -

Coca-Cola has launched a cam­paign ti­tled, ‘This Di­wali, Cel­e­brate Si­b­ling Love with Coca-Cola’. In the cam­paign, the younger brother is shown bul­ly­ing his elder sis­ter, but when he sees her look­ing tired af­ter do­ing all the prepa­ra­tions for Di­wali at home, he pours her a glass of Coke and wishes her a Happy Di­wali. The ad also com­mu­ni­cates the brand’s new pro­mo­tional scheme which of­fers guar­an­teed cash back on PayTM when­ever a per­son pur­chases a Coca-Cola. Cre­ative Agency: McCann World­group In­dia

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