The Brand Reporter - - CAMPAIGN TRAIL -

Proc­ter & Gam­ble’s hair care brand Pantene has come up with a new print ad for its hair con­di­tioner range.

The ad fea­tures brand am­bas­sador Priyanka

Cho­pra. The ad claims the brand’s con­di­tioner to be world’s num­ber one con­di­tioner for stronger and smoother hair. The ad reads, ‘If you think your sham­poo is good enough, think again...’ The ad an­nounces the com­pany’s of­fer of pro­vid­ing a bot­tle of con­di­tioner free of cost when­ever a user pur­chases the brand’s sham­poo. Pre­vi­ously, ac­tors such as Sush­mita Sen, Anushka Sharma, Ka­t­rina Kaif, Bi­pasha Basu, among oth­ers, have been the face of the brand.

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