The re-en­gage­ment prod­uct al­lows mar­keters to match up to

125 mil­lion cus­tomers on the Colom­bia Au­di­ence Net­work.

The Brand Reporter - - ADVERTISING - By News Bureau

Times In­ter­net’s smart mar­ket­ing plat­form, Colom­bia, has launched ‘Cus­tom Pro­files’, a new prod­uct that al­lows mar­keters to re-en­gage their own audiences and match with over 125 mil­lion cus­tomers on the Colom­bia Au­di­ence Net­work (CAN) — In­dia’s largest and most pre­mium con­tent net­work. Cus­tom Pro­files can be lever­aged across lead­ing In­dian me­dia prop­er­ties in news, life­style, busi­ness, sports, mu­sic, video, and more.

Speak­ing about the de­vel­op­ment, Gul­shan Verma, chief rev­enue of­fi­cer, Times In­ter­net, says, “We have pi­loted Cus­tom Pro­files, and early re­sults from our clients have been promis­ing. Some clients have been able to re-en­gage 30 per cent of their cus­tomers on our net­work, while see­ing an in­crease in trans­ac­tions of up to 300 per cent. Cus­tom Pro­files is help­ing mar­keters drive bet­ter

Verma: talk­ing dig­i­tal

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