The re-engagement product allows marketers to match up to
125 million customers on the Colombia Audience Network.
Times Internet’s smart marketing platform, Colombia, has launched ‘Custom Profiles’, a new product that allows marketers to re-engage their own audiences and match with over 125 million customers on the Colombia Audience Network (CAN) — India’s largest and most premium content network. Custom Profiles can be leveraged across leading Indian media properties in news, lifestyle, business, sports, music, video, and more.
Speaking about the development, Gulshan Verma, chief revenue officer, Times Internet, says, “We have piloted Custom Profiles, and early results from our clients have been promising. Some clients have been able to re-engage 30 per cent of their customers on our network, while seeing an increase in transactions of up to 300 per cent. Custom Profiles is helping marketers drive better
Verma: talking digital