The Brand Reporter - - CAMPAIGN TRAIL -

Cipla, a phar­ma­ceu­ti­cal brand, has taken the ini­tia­tive to ed­u­cate and en­cour­age pa­tients suf­fer­ing from Ob­struc­tive Air­way Dis­eases (OAD) to smartly man­age and con­trol it. A mass me­dia cam­paign ti­tled ‘#BerokZindagi’ was launched to help es­tab­lish the fact that ob­struc­tive air­way dis­eases are not a de­bil­i­tat­ing fac­tor. It aims to spread the aware­ness that in­halers are in fact the smartest choice to com­bat the ill­ness and make them more so­cially ac­cept­able. Creative Agency: GREY Group In­dia.

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