The Brand Reporter - - CAMPAIGN TRAIL -

SNICK­ERS® from Mars Wrigley Con­fec­tionery has launched a new in­no­va­tive spin to its reg­u­lar chocolate bar pack­ag­ing. New TVCs have been re­leased as part of the pro­mo­tional cam­paign that will also be am­pli­fied dig­i­tally through on­line video bumpers of six sec­onds each. The SNICK­ERS® Hunger Bars cam­paign builds upon the brand’s global phi­los­o­phy of how you’re not you when you are hun­gry.

Creative Agency: Bot­tle Open­ers Dig­i­tal So­lu­tions

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