The Brand Reporter - - CAMPAIGN TRAIL -

Bharti AXA Gen­eral In­sur­ance launched a dig­i­tal cam­paign, ‘Luck pe bharosa chhodo aur In­sur­ance se nata jodo’. With this cam­paign, the in­sur­ance com­pany aims to drive con­ver­sa­tion among the millennials that re­ly­ing only on your luck is not the smartest choice and one should opt for in­sur­ance to en­sure safety of as­sets and health. The nar­ra­tive of the film is about ‘Kauvve Ka maltyag’ - a rev­o­lu­tion­ary, fic­ti­tious prod­uct that en­hances your luck, how­ever it even­tu­ally fails its users. Creative Agency: The Gang

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