ZEE TV

The Brand Reporter - - CAMPAIGN TRAIL -

Zee TV cel­e­brated 25th an­niver­sary re­cently. The Zee group has em­barked on an all-new cor­po­rate identity, and as a first, the pioneer of satel­lite tele­vi­sion re­leased an ad, thank­ing its peers — Sony Pic­tures Net­works, Sun TV Net­work, Vi­a­com 18 and Star In­dia — for their sup­port to help achieve their dream. Ti­tled ‘Ex­tra­or­di­nary To­gether’, the ad men­tioned the fa­mous po­etry ‘Hum hi hum hain, toh kya hum hain, Tum hi tum ho, toh kya tum ho’.

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