The Brand Reporter - - MOST-VIEWED ADS -

In its new ad, MTV In­dia takes a hu­mor­ous route in or­der to shat­ter gen­der-based stereo­types. Be it the pink-colour pens, straw­berry cup­cakes, soft-toys, or even the ro­ti­mak­ers, the video tar­gets the sex­ist mind­set. Hy­dro­genated veg­etable oil brand Dalda, has re­leased a new ad ad­vo­cat­ing for equal rights on the din­ing ta­ble. The video fea­tures the hash­tag, #PehleTum. Cre­ative Agency: Leo Bur­nett

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