The Grande Lo­tus Goes to...

McCann World­group In­dia was named Di­rect & Promo Agency of The Year. Tap­root Dentsu, Mum­bai was named Net­work of The Year among other agen­cies.

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On Day Two of Adfest 2018, McCann World­group In­dia won Grande Lo­tus Roots for its ‘Im­mu­nity Charm’ cam­paign. The agency also won a Gold Me­dia Lo­tus, Lo­tus Roots and two In­nova Lo­tus awards for the same cam­paign.

McCann World­group In­dia won a Grande Me­dia Lo­tus for Paytm’s ‘Sweet Change’ cam­paign. The agency also won Film Lo­tus for Ja­gran Film Fes­ti­val’s ‘In­ten­sity’ cam­paign. Apart from that, the agency was also named Di­rect & Promo Agency of The Year un­der Spe­cial Awards category.

Com­ment­ing on the win, Pra­soon Joshi, chair­man of McCann Asia Pa­cific, and CEO and chief cre­ative of­fi­cer of McCann In­dia, says, “This is sec­ond year in a row that we are win­ning Grand Prix at Adfest con­grat­u­la­tions to all spe­cially Vi­jay Shekhar Sharma and his team at Paytm and the en­tire team who worked on our fab­u­lous work on Im­mu­nity Charm. Great work hap­pens only when our clients join hands with us in our quest for ex­cel­lence. Also, this would not have hap­pened with­out our en­tire Paytm team at McCann led by Kapil Ba­tra and the McCann World­group team of Harshit Jain and Pra­teek Bharad­waj who put great ef­fort be­hind the Im­mu­nity Charm cam­paign.”

Un­der the Spe­cial Awards category, Tap­root Dentsu, Mum­bai was named Net­work of The Year among other agen­cies.

BBDO In­dia won Ef­fec­tive Lo­tus award for Ariel’s ‘Dads #ShareTheLoad’ cam­paign and an In­te­grated Lo­tus for Mirinda’s ‘Re­lease The Pres­sure’ cam­paign.

Adith Fer­nan­des and Ke­tan Kadam from FCB In­ter­face, Mum­bai won Young Lo­tus award. ■

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