Nickelodeon, launched a new show called ‘Rudra - Boom Chik Chik Boom’ which went on air from June 11 at 7:30 pm Monday to Friday. It is the channel’s fifth intellectual property (IP), and has repeat shows at 10 am and 2 pm during the day.
Rudra is a story of a nine-year-old boy who is learning magic. The series has been produced by Greengold Animation, written by Neeraj Vikram and the lyrics come from legendary Bollywood lyricist Gulzar. Nickelodeon’s research company Ormax, conducted research among kids across five markets - Mumbai,
Delhi, Lucknow, Ahmadabad, and Chennai. The show will be run in three languages - Hindi, Tamil and Telugu. Rudra’s launch will be supported by a robust promotion plan across all the network channels and on Voot. as well as on social and digital through games.
Talking about Nickelodeon’s approaches when developing a new show, Anu Sikka, head content, Kids Entertainment Cluster, Viacom18, says, “We have always developed our shows inhouse, starting with Motu Patlu and now Rudra. The concepts have been done in-house, including the character development.”
Nina Elavia Jaipuria, head - kids entertainment cluster, Viacom18, says, “Catering to children and their evolving preferences has been at the core of all our initiatives. Our new character Rudra is another category first and is sure to be much loved and adored by kids.” ■