New cam­paigns across tele­vi­sion, print, out-of-home and dig­i­tal me­dia.

The Brand Reporter - - MOST-VIEWED ADS -


The in­sur­ance com­pany roped in San­jeev Shri­vas­tava of ‘#Danc­ingUn­cle’ fame for their lat­est #LifeGoal­sDone cam­paign, which show­cases the new phi­los­o­phy of the brand, and that of be­ing the ‘en­ablers of life goals’.


The GEC has donned a fresh look and iden­tity with a new logo and a tagline — ‘Rishta Wahi, Baat Nayi’. The chan­nel has re­leased a promo video, and roped in Alia Bhat as the face of the brand cam­paign.


Frankfinn In­sti­tute of Air Host­ess Train­ing has re­leased an ad cam­paign fea­tur­ing its newly ap­pointed Brand Am­bas­sador —

Alia Bhatt.


The dig­i­tal film aims to break down the rules laid by rigid cor­po­rate cul­ture. The film shows how they ‘#RIPtheDes­ig­na­tions’ to stand out in the sys­tem with their own at­ti­tude and style. Creative Agency: Con­tract Ad­ver­tis­ing


To take the re­la­tion­ship with its users fur­ther, Prega News of Mankind Phar­ma­ceu­ti­cals has rolled out a new cam­paign ‘#QuitBe­foreYouS­tart’.

Creative Agency: ADK For­tune


Closeup’s new ad stresses upon the fact that op­por­tu­ni­ties to come close can oc­cur any­time, any­where. So, be ready to seize the mo­ment with Closeup which has a unique for­mula of anti-germ mouth­wash and nat­u­ral ex­tracts.


Uber has rolled out a new TVC, and roped in the star crick­eter Vi­rat Kohli to be the new face for the brand. The ad high­lights how Uber, as a ser­vice, bridges the gap be­tween peo­ple and their des­ti­na­tion.


The brand’s new TVC, ti­tled ‘ZaraSaBad­laav’, takes a stand against the so­ci­etal dog­mas as­so­ci­ated with a girl’s par­ents liv­ing with her at her in-laws’. Creative Agency: DDB Mudra Group


‘Jhatka Mana Hai’ cam­paign tries to dif­fer­en­ti­ate the Platina Com­forTec from its com­peti­tors on the ba­sis of su­pe­rior rid­ing com­fort.

Creative Agency: Ogilvy & Mather


Bud­get ho­tel chain, FabHotels, has launched its maiden TV cam­paign ti­tled ‘Recharge. Re­fresh’ that mainly tar­gets mil­len­nial busi­ness trav­ellers. Creative Agency: BBH


Tin­der re­cently re­leased an ad film for it’s newly launched ‘Su­per Like­able’ fea­ture that will now make it eas­ier for users in In­dia to spark con­ver­sa­tion with peo­ple they’re most likely to swipe right on.


In its lat­est ‘#NEXABlue’ cam­paign, the brand brings to life a car’s colour through Synes­the­sia - a neu­ro­log­i­cal con­di­tion.

Creative Agency: Hakuhodo In­dia

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