New campaigns across television, print, out-of-home and digital media.
The insurance company roped in Sanjeev Shrivastava of ‘#DancingUncle’ fame for their latest #LifeGoalsDone campaign, which showcases the new philosophy of the brand, and that of being the ‘enablers of life goals’.
The GEC has donned a fresh look and identity with a new logo and a tagline — ‘Rishta Wahi, Baat Nayi’. The channel has released a promo video, and roped in Alia Bhat as the face of the brand campaign.
Frankfinn Institute of Air Hostess Training has released an ad campaign featuring its newly appointed Brand Ambassador —
The digital film aims to break down the rules laid by rigid corporate culture. The film shows how they ‘#RIPtheDesignations’ to stand out in the system with their own attitude and style. Creative Agency: Contract Advertising
To take the relationship with its users further, Prega News of Mankind Pharmaceuticals has rolled out a new campaign ‘#QuitBeforeYouStart’.
Creative Agency: ADK Fortune
Closeup’s new ad stresses upon the fact that opportunities to come close can occur anytime, anywhere. So, be ready to seize the moment with Closeup which has a unique formula of anti-germ mouthwash and natural extracts.
Uber has rolled out a new TVC, and roped in the star cricketer Virat Kohli to be the new face for the brand. The ad highlights how Uber, as a service, bridges the gap between people and their destination.
The brand’s new TVC, titled ‘ZaraSaBadlaav’, takes a stand against the societal dogmas associated with a girl’s parents living with her at her in-laws’. Creative Agency: DDB Mudra Group
‘Jhatka Mana Hai’ campaign tries to differentiate the Platina ComforTec from its competitors on the basis of superior riding comfort.
Creative Agency: Ogilvy & Mather
Budget hotel chain, FabHotels, has launched its maiden TV campaign titled ‘Recharge. Refresh’ that mainly targets millennial business travellers. Creative Agency: BBH
Tinder recently released an ad film for it’s newly launched ‘Super Likeable’ feature that will now make it easier for users in India to spark conversation with people they’re most likely to swipe right on.
In its latest ‘#NEXABlue’ campaign, the brand brings to life a car’s colour through Synesthesia - a neurological condition.
Creative Agency: Hakuhodo India