This fort­night...

The Brand Reporter - - EDITORIAL / CONTENTS -

This in­ter­view with Red­if­fu­sion’s newly ap­pointed joint pres­i­dents Rahul Jauhari and Navonil Chat­ter­jee is spe­cial for many rea­sons. The chain of events that cul­mi­nated in their el­e­va­tion is note­wor­thy. For starters, the orig­i­nal pro­mot­ers of Red­if­fu­sion Di­wan Arun Nanda and Ajit Balakr­ish­nan bought back the 40 per cent shares held in their com­pany by Y&R and Dentsu, mak­ing it an in­de­pen­dent out­fit once again. That it hap­pened just days ahead of In­de­pen­dence Day is a co­in­ci­dence, of course. Ear­lier this year, Sir Martin Sor­rell, who tried hard to in­crease his stake in the agency over the years, stepped down as CEO of WPP.

Then, the pres­i­dent of the agency Dhunji Wa­dia moved out, mak­ing room for Rahul and Navonil to step up and take on the ad­di­tional man­date of run­ning the busi­ness. All eyes are on this creative-plan­ning duo; in fact, scep­tics are al­ready tak­ing about the ab­sence of a busi­ness head. When I asked Rahul to re­act to this, he re­called a con­ver­sa­tion with Balki from many years back, which, when dis­tilled down to its core les­son is some­thing to the tune of – the one whose ass is on the line is the leader, re­gard­less of the dis­ci­pline he or she be­longs to. Touché.

Rahul and Navonil pa­tiently ad­dressed sim­i­lar ques­tions, gleaned mostly from feed­back I gath­ered from their peers in the in­dus­try be­fore meet­ing them.

I spent an hour with the men in the eye of the storm… and walked away feel­ing calm. They’re af­fa­ble, re­lat­able and easy to talk to. They share a hard-to-miss pro­fes­sional ca­ma­raderie – the kind that lets one com­plete, and rudely in­ter­rupt, the other’s sen­tences with a smile. My favourite part? They seem to have a sense of hu­mour about every­thing that’s go­ing on around them, the kind that’ll serve them well in the days ahead, as they do their best to make good on Arun Nanda’s brief to them:

“Un­furl the flag again!”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.