Dell launches multi-city chan­nel part­ner road­show for Vostro 3000 Se­ries

The DQWeek (Chennai) - - CHANNEL BONANZA / NEWS - DQW NEWS BUREAU Ben­galuru, July 14 Visit: for com­ments

Dell has an­nounced the start of a multi city chan­nel road­show to launch and train part­ners on its next gen­er­a­tion of Vostro note­books. Dell will be meet­ing part­ners in 8 cities that in­clude: Pune, Mum­bai, Chen­nai, Hy­der­abad, Ban­ga­lore, Delhi, Patna and Bhubanesh­war. The road­show, be­gin­ning on July 14 in Pune aims at em­pow­er­ing & en­er­gis­ing Dell’s Small & Medium Busi­ness chan­nel part­ners to ad­dress evolv­ing cus­tomer re­quire­ments.

The event is de­signed to di­rectly en­gage with the Small & Medium Busi­ness chan­nel to help them get

bet­ter un­der­stand­ing of the newly up­graded ver­sion of the Vostro se­ries. Through this en­gage­ment the com­pany also strives to em­power part­ners with ad­di­tional sales sup­port to max­i­mize their prof­itabil­ity and en­sure high lev­els of cus­tomer sat­is­fac­tion. Dell’s wide­spread chan­nel net­work of 6000+ part­ners is an in­te­gral part of the Small & Medium busi­ness oper­a­tions and this ini­tia­tive is aimed at strength­en­ing this har­mony.

The Vostro line of pro­duc­tiv­ity note­books is de­signed to meet the unique needs of small busi­nesses, home of­fices and mo­bile pro­fes­sion­als. The Vostro 14 and 15 3000 Se­ries busi­ness note­books which were launched ear­lier this year, of­fer es­sen­tial fea­tures in a re­fined de­sign, ideal for small busi­ness own­ers and en­trepreneurs who need an af­ford­able de­vice for work.

“Our SMB chan­nel part­ners form a sig­nif­i­cant por­tion of Dell’s suc­cess­ful Go-to-mar­ket strat­egy. Dell has been in­ten­si­fy­ing its fo­cus on build­ing a brand based on cus­tomer needs and there­fore it be­comes ab­so­lutely es­sen­tial for our SMB chan­nel part­ners to also un­der­stand the in­no­va­tion tak­ing place at Dell in or­der to ad­dress cus­tomer needs. In a re­cent pan In­dia re­search [1] sur­vey­ing the pre­vail­ing and po­ten­tial PC users in the coun­try, it emerged that as busi­nesses are be­com­ing dy­namic, they are adopt­ing PCs - end to end for sim­pli­fy­ing func­tions. The sur­vey high­lighted that Busi­ness own­ers to­day are run­ning mass ap­pli­ca­tions for their busi­nesses and are still very de­pen­dent on the Desk­top/Lap­top for run­ning heavy pro­cesses. The Vostro se­ries has long been syn­ony­mous with pro­duc­tiv­ity for the work­ing pro­fes­sional and small busi­nesses, and the new gen­er­a­tion Vostro 3000 Se­ries is equipped to en­hance user ex­pe­ri­ence by of­fer­ing re­li­able per­for­mance backed by Dell’s com­plete Pro­Sup­port Plus ser­vice for com­mer­cial busi­nesses. “Said P. Kr­ish­naku­mar, Vice Pres­i­dent, Con­sumer and Small Busi­ness, Dell In­dia.

P. Kr­ish­naku­mar, Vice Pres­i­dent, Con­sumer and Small Busi­ness, Dell In­dia

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