Intel launches Phase Two of Intel Security Partner Program
Intel Security announced its second phase of advancements to the Intel Security Partner Program to improve profitability and efficiency for distributors and resellers. The first phase of the roll-out was announced in October 2014 to create a flexible framework for future enhancements to the program, as distributors and resellers evolve their business models and adapt to the changing customer landscape.
The second phase of the Intel Security Partner Program initiative seeks to innovate and invest in driving differentiation and profitability. Improvements initiated with the second phase include:
“Our customers are changing the way they make security-related decisions and purchases,” said Deb Gannaway, president, DG Technologies. “As solutions providers, we look for a flexible program that aligns with our needs and allows us to deliver robust technology solutions to help protect our customers. Through our relationship with Intel Security, we can outfit customers with excellent protection to help offensively secure their company data and grow our business as a result.”
“Our goal is to be the number-one security partner for our customers, and to reach this goal we need to provide flexible and profitable programs that will sustain as customer needs and partner business models evolve,” said Lisa Matherly, head of World- wide Partner Programs, Marketing and Operations, Intel Security. “Together, we have the opportunity to redefine the industry and provide better security outcomes for our mutual customers.”
Intel Security has also rolled out its new sales and partner rules of engagement to improve satisfaction and brand loyalty for its distributors and resellers.
Intel is continuously improving the Intel Security Partner Program in a way that is mutually beneficial and helps distributors and resellers grow. The series of enhancements are part of an 18 month multiphased evolution program intended to simplify the Program, provide additional revenue streams like support and services, and increase profitability. The final phase of enhancements will launch in January 2016 and will be centered upon reducing the cost of doing business with Intel Security, thereby providing higher net margins for Intel Security distributors and resellers.
Lisa Matherly, head of Worldwide Partner Programs, Marketing and Operations, Intel Security