De­spite E-com­merce Net­work­ing to grow

The DQWeek (Chennai) - - EDIT - DQW NEWS BUREAU

Ban­ga­lore is known as the "Sil­i­con Val­ley of In­dia" be­cause of its role as the na­tion's lead­ing in­for­ma­tion tech­nol­ogy (IT) ex­porter. The city is amongst the top ten pre­ferred en­tre­pre­neur­ial lo­ca­tions in the world.

In­dian tech­no­log­i­cal giants In­dian Space Re­search Or­gan­i­sa­tion (ISRO), In­fosys, and Wipro are head­quar­tered in the city. A de­mo­graph­i­cally di­verse city, Ban­ga­lore is a ma­jor eco­nomic and cul­tural hub and the sec­ond-fastest grow­ing ma­jor me­trop­o­lis in In­dia. Ban­ga­lore is home to many well-rec­og­nized ed­u­ca­tional and re­search in­sti­tu­tions in In­dia, such as In­dian In­sti­tute of Science (IISc), In­dian In­sti­tute of Man­age­ment (Ban­ga­lore) (IIMB), Na­tional Law School of In­dia Univer­sity (NLSIU) and Na­tional In­sti­tute of Men­tal Health and Neu­ro­sciences(NIMHANS).

Nu­mer­ous public sec­tor heavy in­dus­tries, tech­nol­ogy com­pa­nies, aerospace, telecom­mu­ni­ca­tions, and de­fence or­gan­i­sa­tions, such as Bharat Elec­tron­ics Lim­ited (BEL), Hin­dus­tan Aero­nau­tics Lim­ited (HAL), Na­tional Aerospace Lab­o­ra­to­ries (NAL). The city also houses the Kan­nada film in­dus­try. As a grow­ing metropoli­tan city in a de­vel­op­ing coun­try, Ban­ga­lore con­fronts sub­stan­tial pol­lu­tion and other lo­gis­ti­cal and so­cio-eco­nomic prob­lems.

As a fo­cus of mar­ket scan The DQ Week ex­plores con­di­tion of the IT Hub. For this we had word with var­i­ous deal­ers and a poignant is­sue came into pic­ture of e-com­merce which has af­fected al­most ev­ery­one.

As­so­ci­a­tion for In­for­ma­tion and tech­nol­ogy (AIT) is ac­tively work­ing in the re­gion since 1997. It works for wel­fare of deal­ers along with monthly en­ter­tain­ment ac­tiv­i­ties for mem­bers and their fam­i­lies. Hot selling brands in the re­gion are HP, DELL, Toshiba, Len­ovo and D Link re­flect­ing that bur­geon­ing ver­ti­cals are mostly SOHO and ed­u­ca­tion.

How­ever, e-com­merce is still a huge con­cern be­sides other ven­dor and cus­tomer prob­lems. In this con­cern M.A. Sathya Prasad, pres­i­dent, AIT said, “The re­spon­si­bil­ity is on ven­dors to check how their prod­uct is be­ing sold. Gov­ern­ment should also in­ter­vene. If both bod­ies will not reach a con­clu­sion soon e-com­merce is soon to make off­line mar­ket ex­pen­sive and rare. Not only does this e-com­merce not deal with af­ter sales ser­vice and qual­ity of the prod­uct. Hence, in the long run it will af­fect the brand im­age as well.”

Mar­ket Name: Ben­galuru

Sur­round­ing Mar­kets: Bel­gaum, Mysore, Hubli, Udupi, Dhar­wad Brands: HP, Dell, D Link, Len­ovo

No. of deal­ers: 60 (ap­prox.) As­so­ci­a­tion: As­so­ci­a­tion for In­for­ma­tion and tech­nol­ogy (AIT)

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