BD Soft­ware un­veils spe­cial of­fer on Bit­de­fender re­tail prod­ucts

The DQWeek (Chennai) - - CHANNEL BONANZA - DQW NEWS BUREAU Mum­bai

BD Soft­ware Dis­tri­bu­tion (BD Soft­ware), has launched a PanIn­dia in­cen­tive of­fer on Bit­de­fender flag­ship re­tail prod­ucts tar­geted at the chan­nel part­ners with a view to strengthen and ex­pand com­pany’s chan­nel busi­ness.

A spe­cial of­fer is valid on four flag­ship re­tail prod­ucts, namely Bit­de­fender To­tal Se­cu­rity Multi De­vice (1de­vice/1year), Bit­de­fender An­tivirus Plus, Bit­de­fender In­ter­net Se­cu­rity and Bit­de­fender part­ners qual­i­fied will get a chance to visit Thai­land in the com­ing July.

“As our chan­nel com­mu­nity is ex­pand­ing fast, we need to fo­cus on scal­ing up out part­ners’ and dis­trib­u­tors’ strength in their re­spec­tive re­gions and mar­kets as they are play­ing crit­i­cal role in pro­mot­ing Bit­de­fender brand in In­dia, grow­ing the cus­tomer base and driv­ing cus­tomer’s sat­is­fac­tion,” said Zakir Hus­sain Rang­wala, Di­rec­tor, BD Soft­ware.

In 2016, BD Soft­ware came out strong in its chan­nel strat­egy to pro­mote Bit­de­fender prod­ucts across all re­gions of In­dia. Along with its Re­tail SubDistrib­u­tor for East, South and West re­gions Link Tele­com, the com­pany availed new of­fer­ings and re­fur­bished chan­nel in­cen­tive pro­grams while con­tin­u­ing mak­ing heavy in­vest­ments in mar­ket­ing and chan­nel re­sources.

Be­ing a part­ner-driven com­pany, BD Soft­ware has been con­stantly re­as­sur­ing its chan­nel part­ners of its com­mit­ment to de­liver tech­no­log­i­cal ex­cel­lence and out­stand­ing part­ner sup­port. The com­pany continues forg­ing strong col­lab­o­ra­tion with val­ueadded part­ners and sys­tems in­te­gra­tors in or­der to bring the aware­ness about Bit­de­fender’s award-win­ning se­cu­rity tech­nolo­gies at the en­tirely new level in In­dia.

Mark­ing the suc­cess of com­pany’s chan­nel strat­egy, Bit­de­fender In­dia’s Value Dis­trib­u­tor Meet 2017 con­ducted in Jan­uary, 2017 in Viet­nam saw par­tic­i­pa­tion of more than 20 rec­og­nized chan­nel part­ners.

“De­liv­er­ing ex­tra value to all our dis­trib­u­tors and chan­nel part­ners is our ba­sic strat­egy that has helped us es­tab­lish Bit­de­fender brand in In­dia in a very short span of time. Last year we have an­nounced se­ries of in­cen­tive schemes tar­get­ing var­i­ous types of part­ners, and all of them were in­cred­i­bly suc­cess­ful that once again con­firms the power of brand and rep­u­ta­tion Bit­de­fender prod­ucts have in In­dian mar­ket,” Rang­wala added.

Ear­lier this year, that Bit­de­fender’s flag­ship Bit­de­fender In­ter­net Se­cu­rity won an ‘Out­stand­ing Prod­uct’ award from in­de­pen­dent anal­y­sis firm AV-Com­par­a­tives. The prod­uct re­ceived the joint high­est scores in test­ing through­out 2016 of 19 lead­ing se­cu­rity soft­ware prod­ucts se­cur­ing ‘Out­stand­ing Prod­uct’ ti­tle. It also took the Gold Award for its per­for­mance in RealWorld Pro­tec­tion and other awards in the cat­e­gories of per­for­mance, file de­tec­tion, false pos­i­tives and mal­ware re­moval.

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