On­line gamers in In­dia to grow to 310 mil­lion by 2021 of­fer­ing huge po­ten­tial for de­vel­op­ers

The DQWeek (Chennai) - - EDIT - DQW NEWS BU­REAU Ben­galuru

High­light­ing the growth op­por­tu­ni­ties in the dig­i­tal gam­ing in­dus­try in In­dia, Google In­dia and KPMG re­leased a re­port, ‘On­line Gam­ing in In­dia: 2021’. The re­port projects that the on­line gam­ing in­dus­try in In­dia is ex­pected to gain mo­men­tum and grow to US$1 bil­lion by 2021, from the cur­rent US$360 mil­lion, at a growth rate of 20%. With a 117% spike in searches for on­line games by In­di­ans, it is es­ti­mated that the cur­rent on­line gamer base of 120 mil­lion gamers in 2016 will grow to 310 mil­lion by 2021.

The ‘On­line Gam­ing in In­dia: 2021’ re­port pro­vides a de­tailed over­view of the on­line gam­ing in­dus­try in In­dia, its po­ten­tial growth, the chal­lenges and growth op­por­tu­ni­ties for de­vel­op­ers. In ad­di­tion to this, the re­port, high­lights the con­sumer in­sights in terms of de­mo­graph­ics and their gam­ing pref­er­ence, their us­age and spend­ing pat­terns.

The ‘On­line Gam­ing in In­dia’ re­port is based on a pri­mary qual­i­ta­tive and quan­ti­ta­tive re­search ex­e­cuted by IMRB that cov­ered over 3,000 re­spon­dents across 16 ge­ogra­phies in­clud­ing metro and non-met­ros to un­der­stand the im­por­tance of the trig­gers, bar­ri­ers and per­cep­tions among the on­line gamers and non- gamers. These ge­ogra­phies in­clude Delhi-NCR, Jaipur, Luc­know, Chen­nai, Ban­ga­lore, Hy­der­abad, Vishakha­p­at­nam, Mum­bai, Pune, Ahmed­abad, Kolkata, Bhubanesh­war, Patna, Guwahati, Agar­tala and Shil­long. The re­spon­dents are in the age group of 16-45 years who are own­ers of smart­phones and tablets/lap­top/PC with in­ter­net con­nec­tion of all de­vices. In­sights from the pri­mary re­search have then been com­bined with KPMG in In­dia’s pro­pri­etary siz­ing model as well as Google search trends and KPMG in In­dia’s in­dus­try in­tel­li­gence.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.