Cor­sair Ties Up With Aba­cus Pe­riph­er­als for PAN In­dia Distri­bu­tion

The DQWeek (Chennai) - - NATION - DQW NEWS BU­REAU Ben­galuru

Cor­sair re­cently ap­pointed Aba­cus Pe­riph­er­als for dis­tribut­ing its widerange of prod­ucts through­out In­dia. This strate­gic part­ner­ship will en­able Cor­sair to strengthen its po­si­tion and cater to cus­tomers’ ex­pec­ta­tions ef­fec­tively. As a part of Cor­sair’s growth strat­egy, the com­pany will tap on un­tapped po­ten­tial cus­tomer base and op­por­tu­ni­ties in the In­dian mar­ket.

With this an­nounce­ment, Cor­sair is fo­cused on re­ori­ent­ing its distri­bu­tion strat­egy in In­dia. The com­pany plans to ex­pand the busi­ness and pen­e­trate the mar­ket even fur­ther bank­ing on the Aba­cus’ well spread net­work in more than 25 lo­ca­tions across In­dia and serv­ing over 2000+ chan­nel part­ners.

Show­ing ex­cite­ment on this al­liance, M A Man­nan, Coun­try Man­ager, In­dia at Cor­sair said, “We at Cor­sair, strongly be­lieve that busi­ness/chan­nel part­ners plays a vi­tal role in the over­all suc­cess. Hav- ing said that we are cent per­cent chan­nel-driven and work closely with our dis­trib­u­tor and ded­i­cated chan­nel/busi­ness part­ners. Also, the ne eds of the en­dusers are con­stantly evolv­ing, so it’s crit­i­cal for us to have part­ners like Aba­cus who can un­der­stand end cus­tomers’ needs and of­fer trans­for­ma­tive so­lu­tions to­day and into the fu­ture.”

“Cor­sair has ex­pe­ri­enced strong growth in In­dian mar­ket in the past a few years. With Aba­cus’s well con­nected net­work, reach, strong cus­tomer re­la­tion­ship and un­der­stand­ing of the gam­ing mar­ket and prod­ucts we will be able to con­tinue to build our cus­tomer base. Aba­cus is a valu­able ad­di­tion to our part­ner chan- nel and it strength­ens our ca­pa­bil­i­ties across In­dia,” he added fur­ther.

“With over two decades of en­thu­si­ast-grade PC com­po­nents and pe­riph­er­als ex­pe­ri­ence, Cor­sair glob­ally is known for bring­ing in break­through and in­no­va­tive tech­nolo­gies. Their com­mit­ment to qual­ity and busi­ness has es­tab­lished them as one of the lead­ers in the gam­ing brand. We’ve planned to use our ex­per­tise and help Cor­sair build an in­creased cus­tomer base for its world­class gam­ing pe­riph­er­als in In­dia. We be­lieve the top qual­ity prod­ucts from Cor­sair will prove to be a suc­cess­ful ad­di­tion to our port­fo­lio of prod­ucts,” said Vipul Modi, VP - Sales and Mar­ket­ing at Aba­cus Pe­riph­er­als.

M A Man­nan, Coun­try Man­ager, In­dia at Cor­sair

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