Son­icWall Launches Univer­sity and new Mar­ket­ing Pro­grams

The DQWeek (Chennai) - - REGIONAL NEWS - DQW NEWS BU­REAU Ben­galuru

Son­icWall an­nounced key mile­stones since it spun off as an in­de­pen­dent cy­ber­se­cu­rity com­pany and in­tro­duced the Son­icWall Se­cureFirst Part­ner Pro­gram on Novem­ber 1, 2016. Over 10,000 part­ners have al­ready reg­is­tered as Son­icWall re­sellers, and the Se­cureFirst Part­ner Pro­gram is now open to part­ners in Asia Pa­cific. To­day Son­icWall also in­tro­duced two ini­tia­tives de­signed to help these part­ners se­cure cus­tomers in the shift­ing cy­ber arms race – Son­icWall Univer­sity to train part­ners on cy­ber­se­cu­rity, and new global mar­ket­ing pro­grams and in­cen­tives to help the Son­icWall chan­nel de­liver their cy­ber­se­cu­rity so­lu­tions and ser­vices for small and medium-size busi­nesses (SMBs). Part­ners Flock to Son­icWall in Record Num­bers

In its first 150 days as an in­de­pen­dent com­pany, Son­icWall has charted un­prece­dented growth in part­ner en­gage­ment across nu­mer­ous met­rics, in­clud­ing: Se­cureFirst Part­ner Pro­gram, which pro­vides ex­panded sales and tech­ni­cal en­able­ment in ad­di­tion to ag­gres­sive part­ner re­wards and deal pro­tec­tion, over 10,000 part­ners have reg­is­tered in 150 days.

- tered for Se­cureFirst from 90 coun­tries, un­der­scor­ing the global na­ture of the cy­ber arms race and the ex­ten­sive reach of Son- icWall’s chan­nel. This num­ber is ex­pected to climb, as to­day the Se­cureFirst Part­ner Pro­gram launches in Asian Pa­cific. part­ners have par­tic­i­pated in Son­icWall ed­u­ca­tional events, in­clud­ing at­ten­dance at Son­icWall Vir­tual PEAK Per­for­mance in March 2017 which more than dou­bled year-overyear to over 1,300 part­ners.

“The re­sponse from Son­icWall’s chan­nel part­ners to our spin out far ex­ceeded even our own ex­pec­ta­tions,” said Bill Con­ner, Pres­i­dent and CEO, Son­icWall. “We’re ex­cited that 10,000 part­ners have al­ready joined the Se­cureFirst Part­ner Pro­gram and pleased to wel­come 2,000 new part­ners to Son­icWall. To­day, we are an­nounc­ing ma­jor in­vest­ments in ed­u­ca­tion and mar­ket­ing to help en­able these 10,000 part­ners to as­sist their cus­tomers with se­cur­ing their busi­ness. We know these cy­ber threats are shift­ing and small to medium-size busi­nesses are in­creas­ingly be­com­ing targets, but they of­ten lack in-house ex­per­tise and rely on trusted part­ners to keep their in­fra­struc­ture se­cure.” SMBs Face Mount­ing Cy­ber­se­cu­rity Chal­lenges

Son­icWall has also made un­prece­dented in­vest­ments in min­ing and an­a­lyz­ing data col­lected by the Son- Threat Net­work which col­lects real-time data from more than a mil­lion sen­sors world­wide. Key find­ings as re­ported in the Son­icWall in­clude that ran­somware at­tack at­tempts, one of the most in­sid­i­ous new threats, grew by 167 times yearover-year to 638 mil­lion and in the ma­jor­ity of cases is launched via email. Ad­di­tion­ally, Son­icWall re­search shows that 62 per­cent of In­ter­net ses­sions are now en­crypted with ei­ther SSL or TLS, pro­vid­ing greater data security but also build­ing a dark chan­nel that threat ac­tors can lever­age to launch en­crypted at­tacks.

Many small to medi­um­size busi­nesses are ex­tremely short­handed when it comes to hav­ing the re­sources on hand to ad­dress these new ad­vanced threats. In­for­ma­tion security non-profit ISACA pre­dicts a short­age of two mil­lion cy­ber­se­cu­rity pro­fes­sion­als by 2019. Part­ners are in­valu­able IT con­sul­tants help­ing SMBs put in place the tech­nolo­gies to de­tect and pre­vent security breaches, but part­ners con­tinue to clamor for more fo­cused real-time ed­u­ca­tion. New Son­icWall Univer­sity En­ables Part­ners to Bridge the Cy­ber­se­cu­rity Threats and Skills Gap

To ad­dress the lack of trained cy­ber­se­cu­rity re­sources avail­able to SMBs and en­able Son­icWall part­ners to pro­vide the best re­al­time in­dus­try of­fer­ings to their cus­tomers, Son­icWall un­veiled to­day Son­icWall Univer­sity. This chan­nel en­able­ment pro­gram is de­signed as an ex­ten­sion of the Se­cureFirst Part­ner Pro­gram, help­ing com­mu­ni­cate in­sights Son­icWall has gleaned from the Son­icWall the part­ner com­mu­nity in a struc­ture they can learn from eas­ily.

More than 5,600 indi- vid­u­als in the Son­icWall chan­nel al­ready have earned tech­ni­cal cer­ti­fi­ca­tions through ex­ist­ing Son­icWall cer­ti­fi­ca­tion pro­grams which will con­tinue. Now part­ners can also ac­cess Son­icWall Univer­sity with rich en­able­ment con­tent, tools and re­sources de­liv­ered via an on-de­mand, web­based plat­form. Son­icWall Univer­sity high­lights in­clude: train­ing and ac­cred­i­ta­tion tai­lored to the three dif­fer­ent au­di­ences of sales, sys­tems en­gi­neers and sup­port team mem­bers. This opens up train­ing to new au­di­ences be­yond tra­di­tional post-sales tech­ni­cal cer­ti­fi­ca­tion. mod­ules Son­icWall uses to ed­u­cate its own em­ploy­ees are now avail­able to part­ners, and will be up­dated reg­u­larly with up-to-theminute con­tent based on Net­work.

- ricu­lum de­vel­oped by Son­icWall, third-party con­tent from in­dus­try sources as well as Son­icWall part­ner­con­tributed con­tent will be hosted. Son­icWall ex­pects this part­ner-to-part­ner col­lab­o­ra­tion and en­able­ment to scale up sig­nif­i­cantly and ac­cel­er­ate knowl­edge trans­fer for all who par­tic­i­pate.

“Since Son­icWall be­came an in­de­pen­dent com­pany fo­cused 100 per­cent on cy­ber­se­cu­rity so­lu­tions and 100 per­cent on chan­nel ful­fil­ment, we have seen a mas­sive spike in part­ner en­gage­ment,” said Steve Pataky, Vice Pres­i­dent, World­wide Security Sales, Son­icWall.

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