SonicWall Launches University and new Marketing Programs
SonicWall announced key milestones since it spun off as an independent cybersecurity company and introduced the SonicWall SecureFirst Partner Program on November 1, 2016. Over 10,000 partners have already registered as SonicWall resellers, and the SecureFirst Partner Program is now open to partners in Asia Pacific. Today SonicWall also introduced two initiatives designed to help these partners secure customers in the shifting cyber arms race – SonicWall University to train partners on cybersecurity, and new global marketing programs and incentives to help the SonicWall channel deliver their cybersecurity solutions and services for small and medium-size businesses (SMBs). Partners Flock to SonicWall in Record Numbers
In its first 150 days as an independent company, SonicWall has charted unprecedented growth in partner engagement across numerous metrics, including: SecureFirst Partner Program, which provides expanded sales and technical enablement in addition to aggressive partner rewards and deal protection, over 10,000 partners have registered in 150 days.
- tered for SecureFirst from 90 countries, underscoring the global nature of the cyber arms race and the extensive reach of Son- icWall’s channel. This number is expected to climb, as today the SecureFirst Partner Program launches in Asian Pacific. partners have participated in SonicWall educational events, including attendance at SonicWall Virtual PEAK Performance in March 2017 which more than doubled year-overyear to over 1,300 partners.
“The response from SonicWall’s channel partners to our spin out far exceeded even our own expectations,” said Bill Conner, President and CEO, SonicWall. “We’re excited that 10,000 partners have already joined the SecureFirst Partner Program and pleased to welcome 2,000 new partners to SonicWall. Today, we are announcing major investments in education and marketing to help enable these 10,000 partners to assist their customers with securing their business. We know these cyber threats are shifting and small to medium-size businesses are increasingly becoming targets, but they often lack in-house expertise and rely on trusted partners to keep their infrastructure secure.” SMBs Face Mounting Cybersecurity Challenges
SonicWall has also made unprecedented investments in mining and analyzing data collected by the Son- Threat Network which collects real-time data from more than a million sensors worldwide. Key findings as reported in the SonicWall include that ransomware attack attempts, one of the most insidious new threats, grew by 167 times yearover-year to 638 million and in the majority of cases is launched via email. Additionally, SonicWall research shows that 62 percent of Internet sessions are now encrypted with either SSL or TLS, providing greater data security but also building a dark channel that threat actors can leverage to launch encrypted attacks.
Many small to mediumsize businesses are extremely shorthanded when it comes to having the resources on hand to address these new advanced threats. Information security non-profit ISACA predicts a shortage of two million cybersecurity professionals by 2019. Partners are invaluable IT consultants helping SMBs put in place the technologies to detect and prevent security breaches, but partners continue to clamor for more focused real-time education. New SonicWall University Enables Partners to Bridge the Cybersecurity Threats and Skills Gap
To address the lack of trained cybersecurity resources available to SMBs and enable SonicWall partners to provide the best realtime industry offerings to their customers, SonicWall unveiled today SonicWall University. This channel enablement program is designed as an extension of the SecureFirst Partner Program, helping communicate insights SonicWall has gleaned from the SonicWall the partner community in a structure they can learn from easily.
More than 5,600 indi- viduals in the SonicWall channel already have earned technical certifications through existing SonicWall certification programs which will continue. Now partners can also access SonicWall University with rich enablement content, tools and resources delivered via an on-demand, webbased platform. SonicWall University highlights include: training and accreditation tailored to the three different audiences of sales, systems engineers and support team members. This opens up training to new audiences beyond traditional post-sales technical certification. modules SonicWall uses to educate its own employees are now available to partners, and will be updated regularly with up-to-theminute content based on Network.
- riculum developed by SonicWall, third-party content from industry sources as well as SonicWall partnercontributed content will be hosted. SonicWall expects this partner-to-partner collaboration and enablement to scale up significantly and accelerate knowledge transfer for all who participate.
“Since SonicWall became an independent company focused 100 percent on cybersecurity solutions and 100 percent on channel fulfilment, we have seen a massive spike in partner engagement,” said Steve Pataky, Vice President, Worldwide Security Sales, SonicWall.