HPE Introduces New Growth Opportunities for Partners HPE IS ANNOUNCING THE FOLLOWING UPDATES TO ITS PARTNER READY PROGRAM
HPE i ntroduced new channel competencies and partner resources to its industry-leading Partner Ready program making it easier for partners to position and sell the HPE portfolio spanning hybrid and edge solutions. HPE also unveiled new HPE Pointnext services that partners can leverage to grow incremental revenue streams, plus a suite of digital marketing resources to help partners drive demand and build pipeline in today’s digital world.
“Every day I meet with partners to hear their feedback and perspective on how we can continue to drive the value, resources and expertise they and our joint customers have come to trust and expect from our company,” said Joybrata Mukherjee, India Leader - Channels, SMB and Service Provider, Hewlett Packard Enterprise India. “The latest updates to our industry-leading Partner Ready program and the new digital marketing program reflect our continued commitment to deliver the solutions that speak to the needs of our partners and set them up for success.” Accelerate Digital Transformation with HPE Partner Ready for Services
With the recent launch of HPE Pointnext, partners have even more opportunity to ignite and accelerate digital transformations for their customers. HPE Pointnext is developing new services purpose-built for scale and delivery by the channel, as well as systems integrator and advisory partners, and sharing more intellectual property with partners on key solu- tions. HPE Partner Ready for Services allows partners and their customers to capture new revenue streams and increase sales velocity by selling endto-end solutions with HPE Pointnext. Drive Additional Pipeline and Revenue with the HPE Partner Ready Digital Marketing Program
A significant global shift in B2B purchase behavior is impacting how partners engage customers along the buyer’s journey to drive pipeline. In today’s digitally driven world, customers are in control of their own research and purchase processes. As a result, partners must actively engage customers with tools and content that align to where and how customers are consuming purchase-related information along their journey. To help partners capitalize on these behavioral changes, HPE announced the Partner Ready Digital Marketing Program. Through the use of program tools, content, and resources, partners can accelerate their digital marketing proficiency and execution to drive pipeline and sales. The new program enables partners in three key ways like Collaborate, Educate, Empower. Expanded HPE portfolio for More Partner Opportunity
HPE continues to ramp up its capabilities both organically and inorganically to help partners and customers transform and grow their business in the age of digital disruption. The recent acquisitions of SimpliVity, Cloud Cruiser and Nimble Storage build on HPE’s strategy to make hybrid IT simple through software-defined infrastructure.