HPE In­tro­duces New Growth Op­por­tu­ni­ties for Part­ners HPE IS AN­NOUNC­ING THE FOL­LOW­ING UP­DATES TO ITS PART­NER READY PRO­GRAM

The DQWeek (Chennai) - - FRONT PAGE - DQW NEWS BUREAU Bengaluru Ex­panded Part­ner Ready Com­pe­ten­cies to in­clude a broader set of hy­brid IT, data and an­a­lyt­ics, and In­tel­li­gent Edge so­lu­tions built on HPE in­fras­truc­ture. These pre-pack­aged so­lu­tions, based on proven HPE method­olo­gies, help part

HPE i ntro­duced new chan­nel com­pe­ten­cies and part­ner re­sources to its in­dus­try-lead­ing Part­ner Ready pro­gram mak­ing it eas­ier for part­ners to po­si­tion and sell the HPE port­fo­lio span­ning hy­brid and edge so­lu­tions. HPE also un­veiled new HPE Point­next ser­vices that part­ners can lever­age to grow in­cre­men­tal rev­enue streams, plus a suite of dig­i­tal mar­ket­ing re­sources to help part­ners drive de­mand and build pipe­line in to­day’s dig­i­tal world.

“Ev­ery day I meet with part­ners to hear their feed­back and per­spec­tive on how we can con­tinue to drive the value, re­sources and ex­per­tise they and our joint cus­tomers have come to trust and ex­pect from our com­pany,” said Joy­brata Mukher­jee, In­dia Leader - Chan­nels, SMB and Ser­vice Provider, Hewlett Packard En­ter­prise In­dia. “The lat­est up­dates to our in­dus­try-lead­ing Part­ner Ready pro­gram and the new dig­i­tal mar­ket­ing pro­gram re­flect our con­tin­ued com­mit­ment to de­liver the so­lu­tions that speak to the needs of our part­ners and set them up for suc­cess.” Ac­cel­er­ate Dig­i­tal Trans­for­ma­tion with HPE Part­ner Ready for Ser­vices

With the re­cent launch of HPE Point­next, part­ners have even more op­por­tu­nity to ig­nite and ac­cel­er­ate dig­i­tal trans­for­ma­tions for their cus­tomers. HPE Point­next is de­vel­op­ing new ser­vices pur­pose-built for scale and de­liv­ery by the chan­nel, as well as sys­tems in­te­gra­tor and ad­vi­sory part­ners, and shar­ing more in­tel­lec­tual prop­erty with part­ners on key solu- tions. HPE Part­ner Ready for Ser­vices al­lows part­ners and their cus­tomers to cap­ture new rev­enue streams and in­crease sales ve­loc­ity by sell­ing endto-end so­lu­tions with HPE Point­next. Drive Ad­di­tional Pipe­line and Rev­enue with the HPE Part­ner Ready Dig­i­tal Mar­ket­ing Pro­gram

A sig­nif­i­cant global shift in B2B pur­chase be­hav­ior is im­pact­ing how part­ners en­gage cus­tomers along the buyer’s jour­ney to drive pipe­line. In to­day’s dig­i­tally driven world, cus­tomers are in con­trol of their own re­search and pur­chase pro­cesses. As a re­sult, part­ners must ac­tively en­gage cus­tomers with tools and con­tent that align to where and how cus­tomers are con­sum­ing pur­chase-re­lated in­for­ma­tion along their jour­ney. To help part­ners cap­i­tal­ize on these be­hav­ioral changes, HPE an­nounced the Part­ner Ready Dig­i­tal Mar­ket­ing Pro­gram. Through the use of pro­gram tools, con­tent, and re­sources, part­ners can ac­cel­er­ate their dig­i­tal mar­ket­ing pro­fi­ciency and ex­e­cu­tion to drive pipe­line and sales. The new pro­gram en­ables part­ners in three key ways like Col­lab­o­rate, Ed­u­cate, Em­power. Ex­panded HPE port­fo­lio for More Part­ner Op­por­tu­nity

HPE con­tin­ues to ramp up its ca­pa­bil­i­ties both or­gan­i­cally and in­or­gan­i­cally to help part­ners and cus­tomers trans­form and grow their busi­ness in the age of dig­i­tal dis­rup­tion. The re­cent ac­qui­si­tions of Sim­pliVity, Cloud Cruiser and Nim­ble Stor­age build on HPE’s strat­egy to make hy­brid IT sim­ple through soft­ware-de­fined in­fras­truc­ture.

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