Paytm re­names its post­card ser­vice as ‘ Li­fafa’

The DQWeek (Chennai) - - NATION - DQW NEWS BUREAU New Delhi

Er­lier this month, Paytm launched a new fea­ture called the Post­card ser­vice- a dig­i­tal ver­sion of ‘sh­a­gun’ which en­ables users to go cash­less dur­ing fes­tive oc­ca­sions. The com­pany is now brand­ing its Post­card ser­vice that al­lows in­stant shar­ing of money across the coun­try as Paytm Li­fafa af­ter it re­ceived a no­tice from In­dia Post to stop us­ing the term ‘Post­card’.

The no­tice cited the IPO Act and the es­tab­lished rules and reg­u­la­tions say­ing the us­age of the word ‘Post­card’ is the sole pre­rog­a­tive of In­dia Post. The Paytm Li­fafa ser­vice en­ables users to send cash to each other us­ing var­i­ous other themes wherein Thank You, Lucky You and Best Wishes have emerged as the more pop­u­lar ones.

“The re­brand­ing ex­er­cise is lim­ited to the name, while the core prod­uct re­mains the same,” said Deepak Ab­bot, se­nior vice-pres­i­dent at Paytm. “The word ‘Li­fafa’ has a strong emo­tional con­nect in our coun­try and re­brand­ing our ser­vice to ‘Paytm Li­fafa’ will help in fur­ther es­tab­lish­ing it as the go-to plat­form to ex­change greet­ings and gift money.”

Paytm also plans to launch pro­mo­tional ac­tiv­i­ties to spread aware­ness among the masses about its Paytm Li­fafa, while also gear­ing up to launch more prod­uct up­dates.

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