Sch­nei­der Elec­tric runs aware­ness cam­paign to ad­dress In­dia’s en­ergy needs

The DQWeek (Chennai) - - CHANNEL BONANZA - DQW NEWS BUREAU Ben­galuru

Sch­nei­der Elec­tric has launched an aware­ness cam­paign ti­tled ‘Be a Re­spon­si­ble In­dian’, on the need for op­ti­miz­ing en­ergy us­age in our ev­ery­day lives. The en­gag­ing and in­for­ma­tive cam­paign aims to in­still a sense of re­spon­si­bil­ity by high­light­ing the im­por­tance of sav­ing en­ergy in na­tion build­ing. Sch­nei­der Elec­tric aims to in­spire all the cit­i­zens of In­dia to re­duce en­ergy wastage by op­ti­miz­ing its us­age in cities so that elec­tric­ity could be made avail­able to ar­eas that are still dark or have in­ter­mit­tent ac­cess to power, espe­cially un­der­de­vel­oped ar­eas that are far from the grid.

Talk­ing about the cam­paign, Bidisha Na­garaj, Chief Mar­ket­ing Of­fi­cer, Sch­nei­der Elec­tric In­dia, said, “At Sch­nei­der Elec­tric, we be­lieve that ac­cess to en­ergy is a ba­sic hu­man right and the present way of manag­ing en­ergy is un­sus­tain­able. There is an ur­gent need to bal­ance this en­ergy dilemma, and we can all make a dif­fer­ence by do­ing our bit. The most ef­fec­tive way to cre­ate new power sources is to con­sume power as ef­fi­ciently as pos­si­ble. While or­ga­ni­za­tions are ag­gres­sively work­ing towards sus­tain­able en­ergy so­lu­tions, the larger re­spon­si­bil­ity lies with the cit­i­zens who can come to­gether to com­bat the chal­lenge by con­tain­ing the wastage of en­ergy and be­ing re­spon­si­ble.”

The in­te­grated cam­paign will lever­age both tra­di­tional and dig­i­tal me­dia to en­sure not only wider reach but also deeper pen­e­tra­tion. Con­sid­er­ing the cause that Sch­nei­der Elec­tric aims to ad­dress, the cam­paign would be touch­ing lives of peo­ple from all age groups. It is an in­ter­ac­tive cam­paign that fo­cuses on build­ing a col­lec­tive ef­fort from cit­i­zens to ad­dress the is­sue. Launched on Au­gust 17, the six-month cam­paign will be un­veiled in three phases, with each phase ex­pected to come up with unique so­lu­tions, and have ad­vo­cates within its tar­get au­di­ence, who can fur­ther be the torch­bearer of the cause.

The phase I of the cam­paign will fo­cus on ed­u­cat­ing the con­sumers about how they can give power back to the grid, phase II aims at in­spir­ing and invit­ing con­sumers to make their bit of con­tri­bu­tion towards sav­ing en­ergy – share each story to the masses lever­ag­ing the power of so­cial and dig­i­tal me­dia, and fi­nal phase will be on how Sch­nei­der Elec­tric ac­knowl­edges these con­tri­bu­tions made by the con­sumers.

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