Nikon D850 launches in In­dia, a 8K time-lapse movie ma­chine

The DQWeek (Chennai) - - PRODUCT -

In­dia an­nounced the launch of Nikon D850. Priced at INR 254,950 for D850 Body only and INR 299,950 for D850 with AF-S NIKKOR 24-120mm f/4G ED VR lens. The D850 is the new bench­mark in D-SLR im­age qual­ity with an un­prece­dented com­bi­na­tion of res­o­lu­tion, dy­namic range, ISO and speed.

The cam­era is geared towards the grow­ing seg­ment of hy­brid pho­tog­ra­phers in wed­ding pho­tog­ra­phy and of those in the gen­res of na­ture, events and fash­ion. With a re­mark­able turnover of Rs. 1,100 crores in FY16, Nikon In­dia aims to fur­ther raise the bar next year aim­ing a 5-10% in­crease.

This cam­era is the lat­est ad­di­tion to Nikon’s FX-for­mat (full-frame)D-SLR range and is en­gi­neered with ad­vanced fea­tures that de­liver ver­sa­til­ity and un­com­pro­mis­ing per­for­mance across stills and video shoot­ing.This is also Nikon’s first DSLR to in­cor­po­rate a BSI CMOS sen­sor, which cap­tures light more ef­fi­ciently, re­sult­ing in a wider dy­namic range and low-noise im­age cap­ture. Be­yond the im­mense res­o­lu­tion, the Nikon D850 of­fers pho­tog­ra­phers su­pe­rior per­for­mance.It is equipped with a pow­er­ful 45.7-megapixel BSI CMOS sen­sor that guar­an­tees an un­matched bal­ance of high-speed and ex­cep­tional res­o­lu­tion when com­bined with up to 9-fps con­tin­u­ous shoot­ing mode backed by its EXPEED 5 im­age-pro­cess­ing en­gine.

At the launch, Kazuo Ni­nomiya, Manag­ing Direc­tor, Nikon In­dia said, “The launch of the rev­o­lu­tion­ary Nikon D850 ex­em­pli­fies our com­mit­ment towards bring­ing about­cut­ting-edge tech­no­log­i­cal in­no­va­tion in the evolv­ing pho­tog­ra­phy space. We aim to of­fer sheer bril­liance in pho­tog­ra­phy to our cus­tomers.”He fur­ther added, “As a com­pany, we have set a high bench­mark for D-SLRs and the launch of D850is a tes­ta­ment to our in­no­va­tive range of prod­ucts. To cater to this grow­ing mar­ket, the full­frame dig­i­tal cam­era will be fit­ting com­pan­ion­for pro­fes- sion­als and photo-en­thu­si­asts to achieve high pre­ci­sion in their work. The D850 is a com­bi­na­tion of re­mark­able ad­vance­ments and we are con­fi­dent that this cam­era will trans­form the pho­tog­ra­phy ex­pe­ri­ence in In­dia and across the globe.”

“TheNikonD850is­the­he­ro­cam­era,”saidTakamiT­suchida – Sec­tor Man­ager, Mar­ket­ing Sec­tor, Imag­ing Busi­ness Unit, Nikon Cor­po­ra­tion“It is the re­sult of our metic­u­lous re­search and de­vel­op­ment to of­fer phe­nom­e­nal qual­ity to our cus­tomers. It is the only D-SLR cam­era that of­fers true view through the lens, mak­ing the cam­era an ex­ten­sion of your vi­sion.”He fur­ther added, “We feel that the prod­uct will in­deed be a game changer in the in­dus­try as it has been built to cap­ture time­less im­ages with en­hanced flex­i­bil­ity”.

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