Nikon D850 launches in India, a 8K time-lapse movie machine
India announced the launch of Nikon D850. Priced at INR 254,950 for D850 Body only and INR 299,950 for D850 with AF-S NIKKOR 24-120mm f/4G ED VR lens. The D850 is the new benchmark in D-SLR image quality with an unprecedented combination of resolution, dynamic range, ISO and speed.
The camera is geared towards the growing segment of hybrid photographers in wedding photography and of those in the genres of nature, events and fashion. With a remarkable turnover of Rs. 1,100 crores in FY16, Nikon India aims to further raise the bar next year aiming a 5-10% increase.
This camera is the latest addition to Nikon’s FX-format (full-frame)D-SLR range and is engineered with advanced features that deliver versatility and uncompromising performance across stills and video shooting.This is also Nikon’s first DSLR to incorporate a BSI CMOS sensor, which captures light more efficiently, resulting in a wider dynamic range and low-noise image capture. Beyond the immense resolution, the Nikon D850 offers photographers superior performance.It is equipped with a powerful 45.7-megapixel BSI CMOS sensor that guarantees an unmatched balance of high-speed and exceptional resolution when combined with up to 9-fps continuous shooting mode backed by its EXPEED 5 image-processing engine.
At the launch, Kazuo Ninomiya, Managing Director, Nikon India said, “The launch of the revolutionary Nikon D850 exemplifies our commitment towards bringing aboutcutting-edge technological innovation in the evolving photography space. We aim to offer sheer brilliance in photography to our customers.”He further added, “As a company, we have set a high benchmark for D-SLRs and the launch of D850is a testament to our innovative range of products. To cater to this growing market, the fullframe digital camera will be fitting companionfor profes- sionals and photo-enthusiasts to achieve high precision in their work. The D850 is a combination of remarkable advancements and we are confident that this camera will transform the photography experience in India and across the globe.”
“TheNikonD850istheherocamera,”saidTakamiTsuchida – Sector Manager, Marketing Sector, Imaging Business Unit, Nikon Corporation“It is the result of our meticulous research and development to offer phenomenal quality to our customers. It is the only D-SLR camera that offers true view through the lens, making the camera an extension of your vision.”He further added, “We feel that the product will indeed be a game changer in the industry as it has been built to capture timeless images with enhanced flexibility”.