Retailers flood market with festive schemes
bringing extended warranty schemes, which is primarily driven by Vendor and also so many shopping vouchers, O%EMI scheme and damage warranty. The core objective of these schemes is to capitalize this opportunity of festivals and to increase the sales of their product .This year expected growth is around 20% to 22% for this month with the introduction of festive schemes.
Rajesh Rathi, Owner, Rathi Retail said, “Indian customers are pushed by festive offers. It is a normal tendency of customers to buy electronics products during festivals. Festive schemes do help to something additional but partners do not get much from it. However, festive offers do help partners to connect with more customers.”
Rathi Retail has brought assured gift for everyone who purchases any unit from the outlet. “We want to make everyone happy on this festive time as we are offering assured gift for everyone who walks in our outlet and purchase anything from it.”
Ravi, Owner of Vijaywada based Computer Point says that big vendors like HP, Dell, Lenovo announce offers directly for end users during festivals like Diwali. These schemes might be beneficial for customers if they get extended warranty but partners hardly gain something out of it.
“Schemes are very important to create partner excitement and offer avenues for improving sales. We are providing power bank as a complimentary gift on purchase of any unit this festive season to their customer and on the other hand it is running special incentive scheme for partners on certain sales target achieved” ravi said.
Samir Mehra, owner of Mumbai based Computer Corner said, “The festive spirit is in the air with Durga Puja, Dussehra and Diwali just around the corner. To make gifting and shopping even more special for our consumers, we brings its mega Diwali celebration offer promotion, another compelling reason to celebrate this season of cheer. The primary objective of this special festive campaign is to engage with consumers at the ground level and strengthen our connect to the customers.”