Chan­nel Part­ners are be­ing cheated By Ven­dors in Vijayawada

The DQWeek (Chennai) - - FRONT PAGE - JY­OTI BHAGAT Vijayawada Con­tin­ued on page 2

As long as the IT mar­ket and the prod­ucts are get­ting a plat­form for sell­ing on­line the chan­nel dis­trib­u­tors are fac­ing the dilemma of loss. The big com­pa­nies are also sell­ing their prod­ucts on on­line plat­form with more dis­counts to at­tract cus­tomers. But, this ac­tiv­ity of the ven­dors is both­er­ing the dis­trib­u­tors.

The cus­tomers to­day are at­tracted to­wards the less price and the prod- ucts which are show­cas­ing on­line with the pho­tos and the de­tails fea­tured in the on­line shop­ping web­sites rather than go­ing to the re­tail shops and buy­ing the prod­ucts and giv­ing the time to the demos and all. Dis­trib­u­tors based out of Vijayawada is re­ally very up­set with this ac­tiv­ity of the ven­dors over mak­ing money. The part­ners think that this is a cheat­ing on them.

Talk­ing to The DQ Week Raj Ku­mar Baid of Baid elec­tron­ics says, ‘Ear­lier in fes­tive sea­son, we were al­ways rich in our cus­tomers. But since on­line mar­ket­ing has ac­quired the whole trade we are run­ning in loss and our cus­tomers are be­com­ing less and this all is hap­pen­ing be­cause of the ven­dors’.

‘We have this com­plain from our ven­dor that if they will give the dis­count on their on­line prod­ucts that too on those whom they also wants to sell off­line so this is ab­so­lutely wrong. This ac­tiv­ity of the ven­dor is drag­ging us to dis­as­ter

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