Elec­tions @2014 are tech­driven like never be­fore

The DQWeek (Delhi) - - FRONT PAGE - ANUSHRI MON­DAL Visit: www.dqweek.com for com­ments

No other elec­tion cam­paign in In­dia has seen such ac­tive us­age of high end tech­nol­ogy as this year. Us­ing Twit­ter, Face­book and What­sapp for elec­tion­eer­ing have be­come the or­der of the day for all par­ties. While Face­book pages are cre­ated for all the 21 con­stituen­cies of BJP, Twit­ter ac­count as also been gen­er­ated to be used by the elite.

Since Odisha has a very num­ber of Face­book users, even AAP is us­ing so­cial net­work­ing to de­velop bet­ter en­gage­ment with vot­ers, said So­nia Singh, a mem­ber of AAP Odisha state strat­egy team.

More so, voice mes­sages and bulk SMSes are be­ing used to in­form par­ties about ral­lies and meet­ings. Naveen Pat­tnaik, chief min­is­ter and BJD pres­i­dent are us­ing the mo­bile ser­vices to cam­paign for voting.

BJP IT team con­vener Lala­tendu Sat­pa­thy said that they have ex­ten­sively used What­sapp to ex­change in­for­ma­tion with our work­ers in Ju­na­garh, Par­alakhe­mu­ndi and even in some re­mote ar­eas. The Congress has started, Khid- ki, a web in­ter­face for party men, while AAP is us­ing SMS ser­vices. The best and the most suc­cess­ful among all this is the 3D holo­graph tech­nol­ogy be­ing used by BJP when Naren­dra Modi ap­peared in Bhubanesh­war in his 3D out­fit. As op­posed to 2D tech­nol­ogy where at­tended to cam­paigns could be heard only over a LED screen, in 3D, the pic­tures are a mir­ror im­age of the per­son con­cerned and the people-con­nect is in­stant.

The Elec­tion Com­mis­sion (EC) has made am­ple use of tech­nol­ogy for the polls. An elec­tion mon­i­tor­ing sys­tem has been put in place to process all elec­tion re­lated data. Steps have been taken by the com­mis­sion to cre­ate more aware­ness about the im­por­tance of each vote. We­b­cast of the poll process was also in­tro­duced dur­ing the cur­rent elec­tion. An SMS ser­vice has also been started to help vot­ers lo­cate their booth. All they have to do is Vote ID num­ber and send an SMS to 923830013. A spe­cial web­site has been built which lists the vot­ers and also pro­vides de­tails of poll pre­pared­ness.

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