Lava to dou­ble rev­enue in 2014


Mo­bile and tablet maker Lava is ex­pect­ing to scale up its rev­enue this year as it fo­cuses more on the en­ter­prise seg­ment.

Over an email in­ter­view with The DQ Week, Vikram Ya­dav, VP- Tablets, Lava In­ter­na­tional, wrote, "We are look­ing for­ward to dou­ble our rev­enues from tablets and IT prod­ucts in FY 2014 from FY 2013". IT will be lev­er­ag­ing its 7 and 10 inch tablets chiefly to drive this growth. Ex­plain­ing how Lava plans to achieve its growth plans, Vikram wrote, "Lava is fo­cus­ing ag­gres­sively on en­ter­prise space this year com­ing up with prod­uct port­fo­lio com­pris­ing both An­droid and Win­dows tablets".

Al­though the pop­u­lar­ity of An­droid based mo­bile de­vices is greater than that of Win­dows, how­ever, the en­ter­prise seg­ment is in­creas­ingly pre­fer­ring the Win­dows plat­form, be­lieves Vikram Ya­dav. " Be­cause of its highly user­friendly in­ter­face the en­ter­prise seg­ment has shown affin­ity to­wards Win­dows tablets", writes Vikram. In or­der to cater to en­ter­prise cus­tomers Lava is build­ing tech­ni­cally su­pe­rior prod­ucts for sec­tors like phar­ma­ceu­ti­cals, re­tail, au­to­mo­bile and BFSI.

There is a strong fo­cus on the En­ter­prise Space by pro­vid­ing cus­tom­ized so­lu­tions to their commercial needs by Lava. It is part­ner­ing with com­pa­nies who have de­vel­oped ap­pli­ca­tions cater­ing to ac­count­ing needs of SMBs cus­tomers. It is fo­cus­ing on so­lu­tions specif­i­cally for sec­tors like ed­u­ca­tion, health care, re­tail, etc.

Ed­u­ca­tion sec­tor will also re­main Lava's key fo­cus for its tablet busi­ness in the year 2014. In 2013, Lava spear­headed the ed­u­ca­tion ini­tia­tive in Megha­laya, where 24000 Tablets were de­liv­ered to stu­dents un­der the Govern­ment's Stu­dent Dig­i­tal Learn­ing Scheme last year. "With our tablet of­fer­ings we are com­mit­ted to fa­cil­i­tate cus­tom­ized prod­ucts to har­ness the po­ten­tial of dig­i­tal learn­ing in In­dia. The ob­jec­tive is to em­power the stu­dents with e-learn­ing tools by of­fer­ing them an ac­cess to a whole new view of their world right at their fin­ger­tips", com­ments Vikram.

The chan­nel forms an in­te­gral part of Lava's dis­tri­bu­tion poli­cies. "We are cre­at­ing ded­i­cated dis­tri­bu­tion chan­nel for tablets and IT prod­ucts. We are keen on fos­ter­ing part­ner­ships with the chan­nel part­ners that cre­ate a win-win sit­u­a­tion for all the stake­hold­ers in­volved", writes Vikram on Lava's chan­nel plans. On mar­ket­ing front, it will be ag­gres­sive on dig­i­tal and BTL ac­tiv­i­ties to con­nect and en­gage with its tar­get au­di­ence. Lava will con­duct on-ground ac­ti­va­tions, events and print cam­paigns in spe­cific busi­ness pub­li­ca­tions to reach out to the en­ter­prise cus­tomers to po­si­tion our so­lu­tions to them in the right con­text.

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