New Wine for Old Bot­tles

Busi­ness is be­ing done in very in­no­va­tive way and so­cial me­dia is adding to the revo­lu­tion!

The DQWeek (Delhi) - - EDIT - SUNEEL AGAR­WAL

The world wit­nessed the Gulf boom from the mid-seven­ties for nearly a decade. Many equa­tions changed as the new found wealth trav­elled the globe and im­pacted the world po­lit­i­cally, fi­nan­cially and so­cially.

Dur­ing this pe­riod it was not un­com­mon to hear bizarre sto­ries which shock­ingly were found to be true. The Arabs could be be­lieved to be out­landish but noth­ing was be­yond reach. Sto­ries of wealthy Arabs mak­ing of­fers to buy Lon­don’s Big Ben or our own Taj Ma­hal in Agra were a chuckle amongst the ru­mour mills with lit­tle sur­prise if they came true.

Amidst all this came an au­then­tic anec­dote from some known sources that left me in awe. Two global en­trepreneurs, one from Ja­pan and the other from In­dia were on the hunt for a very large busi­ness deal from an Arab. Their pur­suits landed them at a lux­u­ri­ous sum­mer re­sort in Hawaii. Both hung on with stiff necks to the scent of their tar­get as he re­laxed in the pool obliv­i­ous of the preda­tors. They waited ea­gerly for the Arab to step out, to make a dash and close the deal.

Sud­denly there was a splash as the In­dian saw his Ja­panese com­peti­tor jump into the pool mak­ing strokes to­wards the Arab. On reach­ing him, he pulled out his re­cent Ja­panese in­no­va­tion – a plas­tic vis­it­ing card, and af­ter a chat con­cluded the deal in the pool it­self.

Though it’s nearly three decades since this event oc­curred, it wouldn’t sur­prise me to see a re­peat of such sto­ries ev­ery few years. No, I don’t mean in the pool but in the in­no­va­tive ways to con­duct busi­ness.

Con­sider the re­cent phe­nom­e­non. You don’t need to know, yet you know so much of whom you want to know. You can think of do­ing busi­ness with any­one on the globe and be con- nected via a so­cial net­work in the next hour. People are dig­ging info records, ref­er­ences, col­lect­ing data of prospec­tive cus­tomers, ven­dors, em­ploy­ees or just fol­low­ing the for­tunes of cer­tain com­pa­nies for their di­verse in­ter­est. You don’t even need an email ad­dress, leave alone a con­tact num­ber.

To­day’s era has made vis­i­bil­ity dis­ap­pear in a cloud. Ear­lier busi­ness re­fer­rals were ac­cus­tomed to be iden­ti­fied with source. To­day it seems fu­tile and al­most a back­ward step. People are mak­ing ev­ery ef­fort to be vis­i­ble to the en­tire world and not the least sur­prised with over­tures from across the globe. In these times you don’t need match­mak­ers to pick an eq­uity in a start-up, or ap­proach a gi­ant for a niche re­quire­ment. You have enough dope to make your

There’s a change in how you do busi­ness to­day. Def­i­nitely old mod­els and prac­tices are be­ing thrown out of win­dows. Float­ing clouds with newer prac­tices rein­vent the ham­mocks that ear­lier plat­forms rested on. New businesses will have to tune them­selves not to just busi­ness of­fer­ings but also stay abreast of fresh chal­lenges and the ever chang­ing en­vi­ron­ment that prom­ises to bring a new dawn with ev­ery sun­set

own dossiers and de­vise your move.

There’s a change in how you do busi­ness to­day. Def­i­nitely old mod­els and prac­tices are be­ing thrown out of win­dows. Float­ing clouds with newer prac­tices rein­vent the ham­mocks that ear­lier plat­forms rested on.

New businesses will have to tune them­selves not to just busi­ness of­fer- ings but also stay abreast of fresh chal­lenges and the ever chang­ing en­vi­ron­ment that prom­ises to bring a new dawn with ev­ery sun­set.

As the Head of Sci­ence, Ein­stein suf­fered the wrath of the univer­sity when they found that he had re­peated the ex­act same ques­tions for the Sci­ence paper as the pre­vi­ous year. How could he make such a bla­tant mis­take? He just smiled and replied, “The ques­tions are the same, but the an­swers have changed.”

The times now have turned the proverb on its head. More than new ques­tions, ex­pect new an­swers, to the same ques­tions.

The au­thor is SUNEEL AGAR­WAL, chief en­er­giz­ing of­fi­cer, Parichay Brand Con­sul­tants

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