TONGUE IN CHEEK: BLACKBOX Mini to go off the shelf

It is re­li­ably learnt that BLACKBOX Mini server is be­ing phased out by For­tune Gre­cells, the sys­tem in­te­gra­tor be­hind the rev­o­lu­tion­ary server, backup and dis­as­ter re­cov­ery ap­pli­ance

The DQWeek (Delhi) - - NATION - DQW NEWS BU­REAU

Gre@cells had launched BLACKBOX Mini amidst huge fan­fare last year at an earth shat­ter­ing price point of Rs.19,995. Pow­ered by a quad core pro­ces­sor as un­lim­ited users, li­cense free server with built-in backup soft­ware, the prod­uct is be­lieved to have been an in­stant hit among end-cus­tomers and the com­pany had sup­ply side is­sues with just not enough stocks.

“It has sur­passed all our ex­pec­ta­tions as it de­liv­ers greater re­li­a­bil­ity with abil­ity to re­store busi­ness un­like NAS that just backs up data”, claimed the com­pany last Au­gust.

While the rea­sons for phas­ing out are not en­tire- ly clear, ru­mour mills suggest that part­ners were not happy with the price point which left them with lit­tle mar­gins and were not sup­port­ing sale of the prod­uct. One of the part­ners on con­di­tion of anonymity spoke to your pub­li­ca­tion lament­ing that BLACKBOX Mini with its in­built backup and an­tivirus, left no op­por­tu­nity for ad­di­tional sale for part­ners.

For­tune Gre­cells CEO Kshi­tij Ko­tak while speak­ing to us trashed the ru­mours of phase out but ac­cepted that BLACKBOX Mini ProSERVER will con­tinue to sell while BLACKBOX Mini clas­sic edi­tion will no longer be avail­able.

“BLACKBOX Mini ProSERVER de­liv­ers Ac­tive Di­rec­tory fea­tures with abil­ity to force­fully cen­tral­ize user data, con­trol USB and DVD drives to pro­tect busi­nesses from me­dia and soft­ware piracy, pro­vide se­cu­rity against from mal­ware, ran­somware and mis­use. This is much more than just user, group and folder ac­cess con­trol alone that BLACKBOX Mini de­liv­ered”, said Ko­tak.

He also de­nied the al­le­ga­tions that part­ner had lit­tle ad­di­tional sale op­por­tu­nity say­ing that com­pany pro­vides free hand to part­ners who can charge for im­ple­men­ta­tion. In fact, BLACKBOX Mini acts as a foot-in-the-door prod­uct.

“Part­ners get the op­por­tu­nity to en­ter into SME ac­counts that can­not af­ford eighty thou­sand ru­pee servers. Our part­ners have taken up AMC ser­vice con­tracts with such cus­tomers who were new ac­counts for them”, said Ko­tak.

“Our part­ners un­der­stand our com­mit­ment to end-cus­tomers who wish to lower soft­ware cost and avoid piracy is para­mount.

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