TONGUE IN CHEEK: BLACKBOX Mini to go off the shelf
It is reliably learnt that BLACKBOX Mini server is being phased out by Fortune Grecells, the system integrator behind the revolutionary server, backup and disaster recovery appliance
Gre@cells had launched BLACKBOX Mini amidst huge fanfare last year at an earth shattering price point of Rs.19,995. Powered by a quad core processor as unlimited users, license free server with built-in backup software, the product is believed to have been an instant hit among end-customers and the company had supply side issues with just not enough stocks.
“It has surpassed all our expectations as it delivers greater reliability with ability to restore business unlike NAS that just backs up data”, claimed the company last August.
While the reasons for phasing out are not entire- ly clear, rumour mills suggest that partners were not happy with the price point which left them with little margins and were not supporting sale of the product. One of the partners on condition of anonymity spoke to your publication lamenting that BLACKBOX Mini with its inbuilt backup and antivirus, left no opportunity for additional sale for partners.
Fortune Grecells CEO Kshitij Kotak while speaking to us trashed the rumours of phase out but accepted that BLACKBOX Mini ProSERVER will continue to sell while BLACKBOX Mini classic edition will no longer be available.
“BLACKBOX Mini ProSERVER delivers Active Directory features with ability to forcefully centralize user data, control USB and DVD drives to protect businesses from media and software piracy, provide security against from malware, ransomware and misuse. This is much more than just user, group and folder access control alone that BLACKBOX Mini delivered”, said Kotak.
He also denied the allegations that partner had little additional sale opportunity saying that company provides free hand to partners who can charge for implementation. In fact, BLACKBOX Mini acts as a foot-in-the-door product.
“Partners get the opportunity to enter into SME accounts that cannot afford eighty thousand rupee servers. Our partners have taken up AMC service contracts with such customers who were new accounts for them”, said Kotak.
“Our partners understand our commitment to end-customers who wish to lower software cost and avoid piracy is paramount.