Erus to dis­trib­ute F-Se­cure con­sumer se­cu­rity prod­ucts in In­dia

The DQWeek (Delhi) - - NATION - ANKIT PARASHAR

Mum­bai based Erus IT Pri­vate Lim­ited tied up with FSe­cure Cor­po­ra­tion to pro­vide anti-mal­ware se­cu­rity to users in In­dia. F-Se­cure is an on­line se­cu­rity and pri­vacy com­pany based in Helsinki, Fin­land. The com­pany has of­fices in 20 coun­tries and a pres­ence in more than 100 coun­tries, with Se­cu­rity Lab op­er­a­tions in Helsinki, Fin­land and in Kuala Lumpur, Malaysia. Through more than 6000 part­ners & 200 op­er­a­tor part­ners glob­ally, F-Se­cure de­fend­ing mil­lions of peo­ple around the globe from dig­i­tal threats for over 25 years. F-Se­cure was the first an­tivirus ven­dor to es­tab­lish a pres­ence on the World Wide Web. Erus will po­si­tion F-SE­CURE Con­sumer se­cu­rity un­der brand name StopVirus across the geog­ra­phy through its chan­nel part­ners and sales team.

An­nounc­ing the tie-up, Pankaj Jain, CEO, Erus IT, said, “We are de­lighted to an­nounce our as­so­ci­a­tion with F-SE­CURE. Our mar­ket pen­e­tra­tion strat­egy and F-SE­CURE’s lead­ing so­lu­tions are the per­fect match to cater to the wider con­sumer IT se­cu­rity mar­ket in In­dia.”

“Our reach and long term re­la­tion­ship with chan­nel net­work at all lev­els with help Erus and StopVirus pow­ered by FSe­cure to move for­ward. We have wide ge­o­graph­i­cal cov­er­age and mar­ket pen­e­tra­tion and look­ing to ex­pand our base in newer mar­kets. We are in­creas­ing our re­gional sales force for bet­ter client in­ter­ac­tion and un­der­stand lo­cal re­quire­ments”, Pankaj said.

“We are aware of the chan­nel ex­pec­ta­tions, tough com­pe­ti­tion and highly price sen­si­tive mar­ket. F-Se­cure also un­der­stand that In­dian mar­ket works dif­fer­ently. Af­ter deep anal­y­sis of mar­ket re­quire­ment, com­pe­ti­tion, re­sellers’ pain area, end user de­mands, F-Se­cure and Erus came up with very ag­gres­sive price model and rel­e­vant SKUs. We are work­ing to­wards to set mile­stone for com­peti­tors and change the way an­tivirus ver­ti­cal work­ing” said Pankaj.

Pankaj Jain, CEO, Erus IT

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