Itel Marks its Grand In­dia En­try by Sell­ing Over 1 Mil­lion Hand­sets

The DQWeek (Delhi) - - NATION - DQW NEWS BU­REAU

Em­barkingupon yet an­other mile­stone in its growth story so far, Hand­set Maker itel, for the In­dian con­sumers from Trans­sion Hold­ings Con­glom­er­ate, has an­nounced the suc­cess­ful sale of more than 1 mn hand­sets within In­dia. How­ever, what makes the feat more im­pres­sive, is the fact that itel has achieved the mile­stone within cou­ple of months from its op­er­a­tional launch. The 15 ar­ray prod­ucts launched so far read in the or­der of eight fea­ture phones be­sides seven smart­phones and are aimed at em­pow­er­ing the coun­try’s as­pir­ing con­sumer base with value-plus mo­bile-based con­nec­tiv­ity so­lu­tions.

Itel Mo­bile cleaved its foray into the In­dian mar­ket with a plethora of re­li­able and trendy com­mu­ni­ca­tion de­vices, which in­clude fea­ture phones priced at less than INR 2000 and value-added smart­phones avail­able for less than INR 10000.Cur­rently op­er­at­ing in 11 states in North In­dia in­clud­ing Ut­tar Pradesh East, Ut­tar Pradesh West, Gu­jarat, Jammu and Kash­mir, Bi­har, Jhark­hand, Pun­jab, Ut­tarak­hand, Delhi, Ra­jasthan, Haryana and Hi­machal Pradesh, the brand this way around strate­gi­cally has gained a sig­nif­i­cant foothold.

Speak­ing on the feat at­tained, Sud­hir Ku­mar, CEO, itel Mo­bile In­dia, said, “Itel was launched in In­dia to elim­i­nate the tech­no­log­i­cal dis­par­ity that ex­ists be­tween the ur­ban and the ru­ral ge­ogra­phies. The im­pres­sive re­sponse that we have re­ceived within such a short du­ra­tion since our launch un­der­lines the ef­fi­cacy of our brand’s value-plus ap­proach in the In­dian mar­ket. We would like to thank our part­ners and con­sumers who made this feat pos­si­ble for us. We are con­fi­dent of de­vis­ing and launch­ing even more in­no­va­tive of­fer­ings that will em­power the In­dian con­sumer and give In­dia the boost it needs to evolve into a com­pletely dig­i­tal econ­omy.”

Itel cur­rently has tie-ups with 325 dis­trib­u­tors in the coun­try and the num­ber of itel re­tail­ers stands at around 25000. The brand aims to take the num­ber of dis­trib­u­tors to 1,000 and re­tail­ers to 80,000 by the end of this year in or­der to pro­vide a larger con­sumer base ready ac­cess to its value-driven of­fer­ings. With a view to en­hance the own­er­ship ex­pe­ri­ence, itel Mo­bile will also open 1,000 ser­vice cen­tres across the coun­try by the end of 2016. Con­sumers cur­rently en­joy a 100-day re­place­ment war­ranty of­fer­ing on all itel prod­ucts, a unique fa­cil­ity in the mo­bile hand­set space in In­dia.

Fur­ther build­ing on the im­pres­sive show of phase 1, itel will ven­ture into other key In­dian ge­ogra­phies such as Ma­ha­rash­tra, West Ben­gal, Andhra Pradesh, Te­lan­gana, Tamil Nadu, Ker­ala, Mad­hya Pradesh, Ch­hat­tis­garh, Orissa and North eastern states as a part of its strate­gic ex­pan­sion by Au­gust. Itel will now look to launch a slew of prod­ucts go­ing for­ward and sets its sights on achiev­ing the mile­stone of sell­ing 2 Mil­lion hand­sets per month by Di­wali this year.

Itel has re­cently been ranked as the 51st in Brand Africa 100 Most Ad­mired Brands 2015 by Africa Busi­ness Mag­a­zine, Africa’s largest busi­ness mag­a­zine. The dis­tinc­tion was achieved for its con­tri­bu­tion in im­prov­ing the lives of the African peo­ple.

Sud­hir Ku­mar, CEO, itel Mo­bile In­dia

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