Akai opens 100th Ser­vic­ing Cen­ter In Ma­hoba


Akai has an­nounced the open­ing of its 100th ser­vic­ing cen­ter in Ma­hoba, Ut­tar Pradesh.

To fur­ther am­plify its pres­ence in the coun­try, the Ja­panese tech gi­ant to­day said that it is go­ing to in­crease its fo­cus for the next two years on mar­ket­ing, dis­tri­bu­tion and af­ter-sales ser­vice net­work. For more than eight decades, Akai has proven it­self, one of the pre­mier of­fer­ings in the prod­uct seg­ment and in­no­va­tion for con­sumer elec­tron­ics.

Akai is en­gaged in of­fer­ing qual­ity home en­ter­tain­ment prod­ucts, spe­cial­iz­ing in au­dio and video arena. With a mis­sion to en­hance the over­all cus­tomer ex­pe­ri­ence, the com­pany also plans to triple the num­ber of ser­vic­ing cen­ters in the coun­try to 300 by the end of 2017. The com­pany has also ramped up its dis­tri­bu­tion in most of the North­ern re­gion and is ex­pand­ing to other States such as Mad­hya Pradesh and Gu­jarat. The com­pany will have about 200 dis­trib­u­tors and Akai will be present across 3,000 out­lets. In ad­di­tion to this the com­pany will de­ploy around 1,000 peo­ple at dif­fer­ent re­tail stores across the coun­try.

Com­ment­ing on the an­nounce­ment, Anurag Sharma, Di­rec­tor, Akai In­dia, said, “Our aim is not only to am­plify the sales but at-the same es­tab­lish­ing af­ter sales ser­vice cen­tres across the coun­try. We hope to reach a crit­i­cal mass and achieve a thresh­old level by the end of 2018. We are bank­ing on the brand re­call and will build the busi­ness on dis­tri­bu­tion, re­tail across top 10 cities ini­tially with fo­cus on tier II and tier III cities, and af­ter sales ser- vices sup­port ex­clu­sively built for Akai.”

This in­vest­ment is a tes­ta­ment to the con­tin­ued legacy of the com­pany as it plans to ex­pand its prod­uct port­fo­lio. To­day, on the back of the Dig­i­tal In­dia move­ment led by mil­lions of young In­di­ans, there is an in­creas­ing adop­tion of elec­tronic de­vices, smart ap­pli­ances, and mo­bile phones.

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