E-Com­merce Sale ru­ins Delhi IT mar­ket

The DQWeek (Delhi) - - FRONT PAGE - JY­OTI BHA­GAT Visit: www.dqweek.com for com­ments

Once again fes­tive has come with lots of op­por­tu­ni­ties for busi­ness class. How­ever this is not true for all. Off­line ven­dors are still en­dur­ing the con­se­quences of e-com­merce mar­ket­place on their busi­nesses.

Chan­nel part­ners in Delhi are wor­ried as they are los­ing busi­ness mostly be­cause of mul­ti­ple of­fers and dis­counts given to the cus­tomers on on­line sale. These on­line schemes are re­duc­ing the cus­tomer base for off­line mar­ket.

While trend of on­line shop­ping has been set up and most of the consumers now pre­fer to buy their stuffs from on­line shop­ping sites like Ama­zon and Flip­kart which are giv­ing up to 70% offs on the IT prod­ucts.

Sharad Midha, Vice Pres­i­dent CMDA says, “The mar­ket is still slow be­cause of GST and the mul­ti­ple schemes of­fered by the on­line shop­ping sites are at­tract­ing consumers more. E-Com­merce is giv­ing us tough com­pe­ti­tion as the on­line mar­ket gives more of­fers on house hold prod­ucts like TV, AC, fridge etc. As peo­ple do not get the time to go to the stores they ul­ti­mately land on these sites to buy stuffs.”

Ra­jesh­war Ti­wari, a mem­ber of Com­puter Me­dia Deal­ers As­so­ci­a­tion com­mented on the sit­u­a­tion, “The mar­ket is okay but right now our all old Con­tin­ued on page 2

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