Fes­tive sea­son to re­vive for­tunes Dehradun

The DQWeek (Delhi) - - FRONT PAGE - JAGRATI RAKHEJA Visit: www.dqweek.com for com­ments

Fes­tive sea­son is al­ways the time of pros­per­ity for the mar­kets. On that front, IT mar­ket of Dehradun also doesn’t lag be­hind. The IT mar­ket is ready to taste the flavour of cel­e­bra­tion amidst Navra­tri, Dussehra and Di­wali; af­ter ex­pe­ri­enc­ing a slow phase.

Though, there are al­ways two sides of the same coin. So, there re­main cer­tain is­sues that still might con­tinue to af­fect the fes­tiv­ity and keep the mar­ket steady and slow.

The dif­fi­cul­ties, which could keep the IT mar­ket of Dehradun at a tor­toise pace are the suc­cess of on­line shop­ping of­fers be­ing of­fered by Flip­kart and Ama­zon. The sales of these on­line plat­forms have sky rock­eted that has left no mar­gin for the off­line re­tail­ers, who serve the tech­nol­ogy needs of the peo­ple of Dehradun.

To so­lid­ify the present sce­nario, Hi­man­shu Agar­wal of De­vansh IT so­lu­tions from Dehradun stated, ‘As far as IT re­tail is con­cerned, sales are go­ing to be af­fected and only on­line ser­vices will pre­vail’. He also added, ‘There is no space for our re­tail busi­ness be­cause of these on­line por­tals’.

But on the other hand, while talk­ing to The DQ Week, Shekhar Ma­hade­van, Sec­re­tary UITTA, Dehradun ex­pressed, ‘Yes the on­line mar­ket has af­fected the buy­ing habits but de­spite that cur­rently buy­ers are com­ing back to re­tail­ers. The mar­ket has picked up and is ex­pected to con­tinue till the fes­tive sea­son. The buy­ing trend is es­ti­mated to grow dur­ing the fes­tive sea­son’.

In the end, he added, ‘The IT As­so­ci­a­tion of Dehradun has plans to en­hance the wel­fare of the part­ners’. Di­wali will cer­tainly be a fes­ti­val of light for the IT re­tail­ers in Dehradun.

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