AV Soft un­veils Swachh PC Ab­hiyan

The DQWeek (Kolkata) - - CHANNEL BONANZA - DQW NEWS BUREAU Mum­bai

Mum­bai-based dis­trib­u­tor AV Soft­ware has an­nounced launch­ing Swachh PC Ab­hiyan from Jan­uary 2017 on­wards to highlight the im­por­tance of op­ti­miz­ing com­put­ers’ per­for­mance and ex­tend­ing their life­span.

Swachh PC Ab­hiyan aims to ed­u­cate computer users in In­dia on tak­ing good care of their elec­tronic de­vices in or­der to in­crease work ef­fi­ciency, save money and re­duce the amount of neg­a­tive im­pact of e-waste on the en­vi­ron­ment. Through var­i­ous mar­ket­ing and ed­u­ca­tional ac­tiv­i­ties con­ducted by AV Soft and its part­ners across In­dia the users will get handy ad­vices on what to do to keep desk­tops, lap­tops and smart de­vice run faster and smoother and how to lengthen dig­i­tal life­span.

AV Soft will roll out a mas­sive multi-chan­nel cam­paign to ed­u­cate us- ers about var­i­ous ways to im­prove com­put­ers’ per­for­mance and in­crease their life ex­pectancy.

Swachh PC Ab­hiyan will also pro­mote re­duc­ing e-waste in In­dia by ex­tend­ing the life of elec­tronic de­vices and adopt­ing prac­tices of reusing and do­nat­ing old com­put­ers in­stead of throw­ing them away. E-waste re­cy­cling cal­cu­la­tions show that a sin­gle computer which is not ser­viced reg­u­larly emits about 36 kg of car­bon which is equiv­a­lent to 3 trees!

Tak­ing note of the long tra­di­tion to cel­e­brate “Clean Out Your Computer Day” glob­ally, AV soft is plan­ning to cel­e­brate “Swachh PC Day” for the first time in In­dia on 13th Fe­bru­ary, 2017 as part of a larger Swachh PC Ab­hiyan. Started in 2000 by the In­sti­tute of Busi­ness Tech­nol­ogy in Cal­i­for­nia, USA, “Clean Out Your Computer Day” ob­served on the sec­ond Monday in Fe­bru­ary en­cour­ages peo­ple re­mem­ber to clean up their PCs, get rid of old and unused files, and main­tain computer sys­tems at max­i­mum per­for­mance and ef­fi­ciency.

Ra­jiv War­rier, MD, AV Soft says, “many users in In­dia spend un­nec­es­sary time and money to fix non-per­form­ing com­put­ers or re­place them with new ones. In­stead, they could just use re­li­able soft­ware to re­pair, op­ti­mize and pro­tect their com­put­ers which un­de­ni­ably would pro­long their life­span. It would also re­duce the amount of e-waste in the coun­try as In­dia to­day is the fifth largest pro­ducer of e-waste in the world. We feel Swachh PC Ab­hiyan could fill the knowl­edge gap and cre­ate ef­fi­cient and en­vi­ron­men­tally re­spon­si­ble com­mu­nity of computer users in In­dia”.

AV Soft will en­gage in sem­i­nar ac­tiv­ity across IT chan­nel com­mu­nity, with the first such event tak­ing place in Mum­bai on 20th Jan­uary when Swachh PC Ab­hiyan will be pre­sented to the IT com­mu­nity at ASIRT (As­so­ci­a­tion of Sys­tem In­te­gra­tors & Re­tail­ers in Tech­nol­ogy)‘s monthly TechDay.

“We have al­ready got sev­eral strong part­ners

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