Alibaba Group’s UCWeb An­nounces In­vest­ment of 2 Bil­lion for In­dia and In­done­sia Mar­ket

The DQWeek (Kolkata) - - CHANNEL BONANZA - DQW NEWS BUREAU Guangzhou

UCWeb has an­nounced its plans to in­vest 2 Bil­lion Ru­pees (200 Mil­lion RMB) over the next 2 years in In­dia and In­done­sia mar­ket. The funds will pri­mar­ily be used to tap the huge po­ten­tial of user-gen­er­ated con­tent in In­dia via its news dis­tri­bu­tion and con­tent plat­form, UC News.

UC News, a ma­jor prod­uct of UCWeb Inc. is a big-data pow­ered con­tent dis­trib­u­tor, serv­ing as a one-stop source of trend­ing and cu­rated news con­tent cov­er­ing all pop­u­lar cat­e­gories that In­dian users can con­sume on the go, with fea­tured chan­nels in­clud­ing news, cricket, tech­nol­ogy, en­ter­tain­ment, movies, lifestyle, health, hu­mor, etc. Within 5 months of its launch, UC News be­came the top app un­der News Cat­e­gory on Google Play. UCWeb has been set­ting new trends un­der the UC We-Me­dia pro­gram where peo­ple get an op­por­tu­nity to cre­ate, to write, share thoughts and en­gage with their fol­low­ers on UC News. The Pro­gram saw an in­crease of 184% and 348% (MoM) in its page views of English and Hindi We-Me­dia con­tent re­spec­tively in Novem­ber 2016.

Mak­ing the an­nounce­ment, Jack Huang, Pres­i­dent of Over­seas Busi­ness, Alibaba Mo­bile Busi­ness Group said, “As In­dia en­ters the age of in­creased con­tent con­sump­tion through its mo­bile de­vices, there is a huge po­ten­tial for the growth of user-gen­er­ated con­tent in In­dia sim­i­lar to what has hap­pened in China. There are more than 600 mn mo­bile users and 20 mn on- line con­tent creators in China whereas In­dia cur­rently has 371 mn mo­bile users with minis­cule con­tri­bu­tion from self-pub­lish­ing out­lin­ing a huge de­mand-sup­ply gap. In view of this chang­ing mo­bile in­ter­net land­scape, UCWeb has adopted a strat­egy of be­com­ing a lead­ing con­tent dis­tri­bu­tion plat­form. As such, our flag­ship prod­uct UC Browser has also trans­formed it­self from be­ing the No.1 mo­bile browser in In­dia ac­cord­ing to StatCounter to a lead­ing con­tent dis­tri­bu­tion plat­form in In­dia by in­te­grat­ing with news feeds from UC News. In­dia is the most crit­i­cal over­seas mar­ket for UCWe­band this in­vest­ment will help bring in the global mo­bile in­ter­net to an era of ‘GUF’ (Google, UCWeb, and Face­book).”

Ear­lier this month, UC News an­nounced a de­tailed mon­e­tary com­pen­sa­tion plan in a bid to of­fer unique con­tent on UC News and fur­ther con­sol­i­date its po­si­tion as a con­tent dis­tri­bu­tion plat­form. UC News will also help con­trib­u­tors gain traf­fic, rev­enue and fol­low­ers with the help of Big Data tech­nol­ogy and smart con- tent dis­tri­bu­tion sys­tem.

Ac­cord­ing to Kenny Ye, GM, Over­seas Busi­ness, Alibaba Mo­bile Busi­ness Group , “With growth in con­sump­tion of In­for­ma­tion Feeds, non-con­ven­tional News Feeds – in­clud­ing blog posts, in­de­pen­dent write ups, im­agery feeds, vide­ologs, short video con­tent and more have be­come a huge hit. In the near fu­ture, we be­lieve that more pro­fes­sion­ally trained con­tent con­trib­u­tors will es­tab­lish them­selves as “We-Me­dia”, a col­lec­tive term for those who turn them­selves into in­de­pen­dent me­dia brands.”

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