Stron­tium part­ners with Su­pertron as ND to ex­pand its pres­ence Pan In­dia

The DQWeek (Kolkata) - - CHANNEL BONANZA - DQW NEWS BUREAU Kolkata

Post de­mon­e­ti­za­tion and Govt. push to dig­i­tal pay­ments; the or­ga­nized re­tail is ex­pected to strengthen go­ing for­ward. Fore­see­ing the fu­ture progress to­wards dig­i­tal­iza­tion, Stron­tium Tech­nol­ogy Pri­vate Lim­ited, the lead­ing dig­i­tal stor­age man­u­fac­turer from Sin­ga­pore to­day an­nounced its tie-up with Su­pertron Elec­tron­ics Pri­vate Lim­ited, a lead­ing IT and Mo­bile dis­tri­bu­tion house in In­dia to ex­pand its mar­ket pres­ence and avail­abil­ity of its world class mem­ory prod­ucts. The ap­point­ment will lever­age Stron­tium’s ex­ten­sive Mem­ory and non-Mem­ory prod­ucts to ad­dress the grow­ing mar­ket in In­dia.

“We are very ex­cited to deepen our re­la­tion­ship with Su­pertron Elec­tron­ics and enhance its lead­er­ship of­fer­ings by us­ing our com­plete port­fo­lio of Mem­ory and non-Mem­ory prod­ucts” said Vi­vian Singh, Pres­i­dent & CEO, Stron­tium Tech­nol­ogy Pte Ltd. “This part­ner­ship is an im­por­tant step in en­abling stronger mar­ket pen­e­tra­tion thereby ex­pand­ing Stron­tium’s pres­ence in new customer spa­ces.”

Stron­tium also has a strong pres­ence across other key or­ga­nized play­ers in the mar­ket in­clud­ing lead­ing e-Com­merce gi­ants like Ama­, and lead­ing large for­mat re­tail­ers (LFRs) like Croma. It also has strate­gic align­ment with spe­cial­ist E-com­merce sellers like Cloud­tail.

To serve the mar­ket bet­ter, Stron­tium also mark its pres­ence over 2000 re­tail­ers across the coun­try thor­ough its ex­ist­ing dis­tri­bu­tion part­ner in western In­dia, Hun­dia In­fos­o­lu­tions Pri­vate Ltd.

“Stron­tium is a lead­ing dig­i­tal stor­age man­u­fac­turer and this en­gage­ment is an ex­tremely sig­nif­i­cant for us,” said V K Bhan­dari, MD, Su­pertron Ltd. “Our ap­point­ment as Stron­tium dis­trib­u­tor will en­able Su­pertron Elec­tron­ics to of­fer a com­pre­hen­sive and sharply fo­cused port­fo­lio of world class mem­ory prod­ucts to the In­dian masses. We are con­fi­dent that Su­pertron will in­crease Stron­tium’s mar­ket share of their highly re­garded mem­ory prod­ucts through speed of de­liv­ery and avail­abil­ity of the wide range of prod­uct vari­ants us­ing our strong dis­tri­bu­tion net­work.”

In In­dia, Stron­tium is now rep­re­sent­ing over 2000 cities. And as part of the com­pany’s growth strat­egy, wants to reach out to the semi-ur­ban and ru­ral masses through this strate­gic tie-up with Su­pertron Elec­tron­ics Pvt Ltd.

Vi­vian Singh, Pres­i­dent & CEO, Stron­tium Tech­nol­ogy Pte Ltd.

V K Bhan­dari, MD, Su­pertron Ltd

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