Anil Sethi new Dell-EMC Chan­nel Boss

The DQWeek (Kolkata) - - FRONT PAGE - ANUSHRUTI SINGH New Delhi Visit: for com­ments

Anil Sethi will be over­all Chan­nel Head of the new Dell-EMC en­tity in In­dia. He will be re­port­ing to the APJ Chan­nel Head. A pub­lic an­nounce­ment re­gard­ing this will come out soon. From 1st Feb­ru­ary on­wards Dell-EMC of­fi­cially will work as a new com­bined en­tity.

With new roles and struc­ture, the new com­pany has seg­mented the mar­kets into two parts. Com­mer­cial team headed by Alok Ohrie and En­ter­prise seg­ment headed by Ra­jesh Jani (the erst­while head of EMC In­dia), there is a com­mon chan­nel team which will pitch into both seg­ments. This com­mon team will be headed by Anil Sethi. Dell-EMC has a sep­a­rate or­ga­ni­za­tion called CSB, i.e Client So­lu­tion Busi­ness, where the en­tire con­sumer line of prod­ucts are be­ing done. This team is un­der P. Kr­ishna Ku­mar. Praveen Sa­hai who was head­ing chan­nels for EMC In­dia would now move into APAC based part­ner man­age­ment role.

There are few points where Dell-EMC will be fo­cus­ing on: dis­tri­bu­tion chan­nel, ser­vice to large ac­counts and de­vel­op­ing mar­ket and ac­quir­ing new part­ners.

Dell-EMC has also in­tro­duced a new cat­e­gory of 4 Na­tional Ac­count Chan­nel Man­agers which will be han­dling top plat­inum part­ners and lead­ing dif­fer­ent re­gional man­agers and part­ners in the coun­try. “Part­ner led or­ga­ni­za­tion will be han­dling our metal part­ners. Also, it will be sup­port­ing en­ter­prise and com­mer­cial biz. We have opened our en­tire mar­ket to chan­nels; they can go and do busi­ness in any space they want.” Said Anil Sethi.

Anil Sethi, Chan­nel Head, Dell-EMC


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