Big Brother's Watching
today’s terror-infected scenario, there is a surge in demand for Video Surveillance Systems from hotels & corporates alike as they look at augmenting their security, both physical as well as electronic. Physical security constitutes well trained guards, sniffer dogs, explosive detectors etc. For electronic security, companies are scouting the market for integrated security system, wherein various security gadgets like Access Control System, CCTV, perimeter protection etc can communicate with each other. The Indian security market has never had the going so good. According to ASSOCHAM, India's private security business will grow to more than Rs 200 crore by 2017. The surveillance market can broadly be classified in three categories - man guarding; electromechanical device (eg. Locks, detectors); and electronic security products. Post the Mumbai attacks, the two categories that have picked up in demand include Closed Circuit Television Cameras (CCTVs) and Access Control Systems.
In an integrated security system, CCTV becomes the most important component since it makes other electronic security gadgets more effective. In normal scenarios an access control system, would simply flash an alarm message on access control panel if someone flashes a wrong card or tries to gain access to areas where he is not authorized; whereas in an integrated security system with CCTV , the operator will automatically get a video pop-up on the screen, helping the operator to verify the visitor identity.
Traditionally hotels and airports have been heavy users of CCTV.
Apart from the hospitality sector, the government establishments too are gearing up to install video surveillance systems at public places and sensitive govt. buildings. Demand in sectors like transportation sector particularly for city surveillance, traffic management system has also gone up in the recent past. The other segment that has defined security in the past are your 'XRay' machines installed at airports for baggage scanning and hand-held and door frame metal detectors. While many may argue over the usability of such devices, both X-Ray machines and metal detectors continue to be high on the security equipment purchase list of establishments. However with security occupying the front seat in infrastructure planning; customers are now demanding integrated security solutions instead of going in for a particular product And now, when one talks about complete security it also involves biometrics, fire safety and fire detection.
Residential security will be one of the major segments that will see a substantial growth in the coming times. Currently we have about 110 million dwelling units in India and with the increase in the number of nuclear families one can expect a fair amount of increase in demand for home security products. One of the reasons why home security market hasn't taken off in India, the way is should have been is our continued dependence on our neighborhood chowkidaar. Low cost luxury apartments and communities, complexes will be the major targets for the security solutions, depending on the requirement. Products like Video door phones, intrusion products will be more in demand amongst the rest.