Big Brother's Watch­ing

The DQWeek (Kolkata) - - CHAN­NEL BO­NANZA -

to­day’s ter­ror-in­fected sce­nario, there is a surge in de­mand for Video Sur­veil­lance Sys­tems from ho­tels & cor­po­rates alike as they look at aug­ment­ing their se­cu­rity, both phys­i­cal as well as elec­tronic. Phys­i­cal se­cu­rity con­sti­tutes well trained guards, snif­fer dogs, ex­plo­sive de­tec­tors etc. For elec­tronic se­cu­rity, com­pa­nies are scout­ing the mar­ket for in­te­grated se­cu­rity sys­tem, wherein var­i­ous se­cu­rity gad­gets like Ac­cess Con­trol Sys­tem, CCTV, perime­ter pro­tec­tion etc can com­mu­ni­cate with each other. The In­dian se­cu­rity mar­ket has never had the go­ing so good. Ac­cord­ing to AS­SOCHAM, In­dia's pri­vate se­cu­rity busi­ness will grow to more than Rs 200 crore by 2017. The sur­veil­lance mar­ket can broadly be clas­si­fied in three cat­e­gories - man guard­ing; electro­mechan­i­cal de­vice (eg. Locks, de­tec­tors); and elec­tronic se­cu­rity prod­ucts. Post the Mum­bai at­tacks, the two cat­e­gories that have picked up in de­mand in­clude Closed Cir­cuit Tele­vi­sion Cam­eras (CCTVs) and Ac­cess Con­trol Sys­tems.

In an in­te­grated se­cu­rity sys­tem, CCTV be­comes the most im­por­tant com­po­nent since it makes other elec­tronic se­cu­rity gad­gets more ef­fec­tive. In nor­mal sce­nar­ios an ac­cess con­trol sys­tem, would sim­ply flash an alarm mes­sage on ac­cess con­trol panel if some­one flashes a wrong card or tries to gain ac­cess to ar­eas where he is not au­tho­rized; whereas in an in­te­grated se­cu­rity sys­tem with CCTV , the op­er­a­tor will au­to­mat­i­cally get a video pop-up on the screen, help­ing the op­er­a­tor to ver­ify the vis­i­tor iden­tity.

Tra­di­tion­ally ho­tels and air­ports have been heavy users of CCTV.

Apart from the hos­pi­tal­ity sec­tor, the gov­ern­ment es­tab­lish­ments too are gear­ing up to in­stall video sur­veil­lance sys­tems at pub­lic places and sen­si­tive govt. build­ings. De­mand in sec­tors like trans­porta­tion sec­tor par­tic­u­larly for city sur­veil­lance, traf­fic man­age­ment sys­tem has also gone up in the re­cent past. The other seg­ment that has de­fined se­cu­rity in the past are your 'XRay' ma­chines in­stalled at air­ports for bag­gage scan­ning and hand-held and door frame metal de­tec­tors. While many may ar­gue over the us­abil­ity of such de­vices, both X-Ray ma­chines and metal de­tec­tors con­tinue to be high on the se­cu­rity equip­ment pur­chase list of es­tab­lish­ments. How­ever with se­cu­rity oc­cu­py­ing the front seat in in­fra­struc­ture plan­ning; cus­tomers are now de­mand­ing in­te­grated se­cu­rity so­lu­tions in­stead of go­ing in for a par­tic­u­lar prod­uct And now, when one talks about com­plete se­cu­rity it also in­volves bio­met­rics, fire safety and fire de­tec­tion.

Res­i­den­tial se­cu­rity will be one of the ma­jor seg­ments that will see a sub­stan­tial growth in the com­ing times. Cur­rently we have about 110 mil­lion dwelling units in In­dia and with the in­crease in the num­ber of nu­clear fam­i­lies one can ex­pect a fair amount of in­crease in de­mand for home se­cu­rity prod­ucts. One of the rea­sons why home se­cu­rity mar­ket hasn't taken off in In­dia, the way is should have been is our con­tin­ued de­pen­dence on our neigh­bor­hood chowki­daar. Low cost lux­ury apart­ments and com­mu­ni­ties, com­plexes will be the ma­jor tar­gets for the se­cu­rity so­lu­tions, de­pend­ing on the re­quire­ment. Prod­ucts like Video door phones, in­tru­sion prod­ucts will be more in de­mand amongst the rest.


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