B2BAdda to open Se­ries of Ex­pe­ri­ence Zones Pan-In­dia

The DQWeek (Kolkata) - - FRONT PAGE - DQW NEWS BU­REAU

B2BAdda opened its first ex­pe­ri­ence zone in Karol Bagh, Gaf­far mar­ket - the elec­tronic wholesale hub of Delhi. The idea was to guide the re­tail­ers on how to join the Dig­i­tal In­dia move­ment and up­grade to the e-Distri­bu­tion mar­ket­place.

With the plan in place and promis­ing re­sults vis­i­ble, the startup spread wings and in­au­gu­rated its sec­ond store in Jaipur within two weeks of the Delhi store launch. The strat­egy re­mained the same - Grab a spot right in the heart of the wholesale mar­ket of the city, get the at­ten­tion of the re­tail­ers all around, en­cour­age them to try the e-Bazaar, and im­press them with the ease and deals on of­fer. The Jaipur launch was soon fol­lowed by a store open­ing in Khwaja Plaza, the wholesale elec­tronic hub of Mum­bai, on July 14.

Hy­der­abad is the lat­est city on the map of B2Badda. The startup opens its Ex­pe­ri­ence Zone in the tech town to­day in Sul­tan Bazar, Koti, and ex­pects promis­ing re­sults from the Hy­der­abad mar­ket and towns in its vicin­ity.

Ex­cited with the re­sults, founder Yo­gesh Bha­tia says, “We be­lieve in ap­proach­ing busi­ness at the grass­root. We like to be where our buyer is, hear what he ex­actly wants, and un­der­stand what trou­bles him. No mat­ter how suc­cess­ful your so­cial me­dia strat­egy is, ul­ti­mately it is the cus­tomer and the busi­ness that mat­ters. De­vices and con­nec­tiv­ity might have reached the masses, but the de­sired im­pact is still miss­ing. To make the bulk-buy­ers shed their in­hi­bi­tions and have a test­drive of the sys­tem, we are reach­ing out to them by way of our ex­pe­ri­ence zones.”

The first four Ex­pe­ri­ence Zones will be fol­lowed by 12 more stores in var­i­ous met­ros of In­dia. Af­ter the Hy­der­abad store open­ing, Ban­ga­lore (SP Road), Chen­nai (Richi Street), Cochin (Penta Menka), Lud­hiyana (Gur Mandi), Bhopal, Luc­know (Ganj Bazar), Kolkata (Chandni Mar­ket), Vi­jay­wada, Raipur and Patna are to fol­low soon.

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