HP Inc. Launches new Point-of-Sale Sys­tem

The DQWeek (Kolkata) - - CHANNEL BONANZA -

With e-com­merce in­flu­enc­ing con­sumers’ shop­ping ex­pe­ri­ences, brick and mor­tar re­tail­ers must en­sure sales as­so­ciates are data driven to better un­der­stand buy­ing be­hav­ior and de­liver the best pos­si­ble cus­tomer ex­pe­ri­ence. Keep­ing a note of this, HP Inc. is reimag­in­ing the re­tail in­dus­try with the un­veil­ing of its in­no­va­tive and ver­sa­tile all-in-one point-of­sale (POS) sys­tem, the HP ElitePOS. The com­pany is work­ing with lead­ing re­tail and hos­pi­tal­ity cus­tomers and part­ners to reimag­ine how tech­nol­ogy can trans­form the in-store ex­pe­ri­ence for cus­tomers.

Ac­cord­ing to InReal­ity, 69 per­cent of shop­pers said they would be more likely t o buy in-store if given ac­cess to dig­i­tal self-help tools like in­ter­ac­tive dis­plays and kiosks. Find­ing the right bal­ance of where tech­nol­ogy can help in­crease sales while stream­lin­ing pro­cesses is vi­tal in to­day’s new re­tail en­vi­ron­ment.

“As re­tail­ers seek new ways to in­ter­act with cus­tomers and rein­vent in-store ex­pe­ri­ences, tech­nol­ogy must em­power sales as­so­ciates and en­gage cus­tomers in a way that feels like a nat­u­ral ex­ten­sion of the brand,” said Aaron Weiss, vice pres­i­dent and gen­eral man­ager of Re­tail, HP Inc. “The new HP ElitePOS so­lu­tion is built for ver­sa­til­ity with a sleek and stun­ning de­sign that can adapt to mul­ti­ple re­tail and hos­pi­tal­ity en­vi­ron­ments, while still of­fer­ing the se­cu­rity, per­for­mance and long-term dura­bil­ity that our cus­tomers ex­pect from HP.”

The ElitePOS fea­tures a stun­ning, mod­u­lar de­sign, dif­fer­ent from large, boxy POS ter­mi­nals com­monly used in re­tail en­vi­ron­ments. Its de­sign is also func­tional, sup­port­ing use cases be­yond check­out to make shop­ping faster and eas­ier for both cus­tomers and the sales as­so­ciates as­sist­ing them. These use cases in­clude: in­ter­ac­tive sig­nage, em­ployee at­ten­dance, and self-ser­vice ap­pli­ca­tions like a cus­tomer check-in and ac­cess to ad­di­tional prod­uct of­fer­ings in the “end­less aisle”. For re­tail­ers who want a clean and clut­ter-free counter space, or who need greater ver­sa­til­ity in the place­ment of their point-of-sale ter­mi­nal, the dis­play can be sep­a­rated from the in­put/ out­put (I/O) base for max­i­mum place­ment ver­sa­til­ity.

For busi­nesses who want tech­nol­ogy to com­ple­ment their brand’s ex­pe­ri­ence, the ElitePOS and its ac­ces­sories add fur­ther cus­tomiza­tion and flex­i­bil­ity. At­ten­tion to de­tail – in­clud­ing an op­tional re­ceipt printer that in­te­grates into the col­umn stand, and an op­tional mag­netic stripe reader built into the dis­play, cre­ate a clean counter space for re­tail en­vi­ron­ments. The op­tional bar­code scan­ner and op­tional stand­alone printer match the ele­gance of the ElitePOS for a con­sis­tent de­sign aes­thetic across pe­riph­er­als.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.