HP wins five-year Shut­ter­fly deal

The DQWeek (Kolkata) - - CHANNEL BONANZA - DQW NEWS BUREAU New Delhi

HP has re­cently an­nounced an his­toric deal with Shut­ter­fly, an on­line re­tailer and man­u­fac­turer of high-qual­ity per­son­al­ized prod­ucts and ser­vices, adding a sec­ond phase of HP Indigo 12000 Dig­i­tal Presses and nam­ing HP as its pre­ferred dig­i­tal press provider as they ex­pand their lead as the world’s lead­ing dig­i­tal print ser­vice provider. The an­nounce­ment comes just a year af­ter Shut­ter­fly ac­quired a first phase of 25 HP Indigo 12000 Dig­i­tal Presses, mak­ing its com­bined or­der the largest deal by far for HP Indigo.

“We are see­ing an in­cred­i­ble re­nais­sance in dig­i­tal printing. Peo­ple click on what they like, but print what they love. The power of HP’s dig­i­tal print tech­nolo­gies opens new mar­kets, ap­pli­ca­tions and pos­si­bil­i­ties for our top cus­tomers like Shut­ter­fly,” said En­rique Lores, Presi- dent, Imag­ing & Printing Busi­ness, HP Inc. “We are see­ing enor­mous mo­men­tum in our dig­i­tal printing and graph­ics busi­ness as more com­pa­nies dis­cover the power of print to rein­vent con­nec­tions. Shut­ter­fly leads the mar­ket in high-qual­ity photo based printed prod­ucts and we are in­cred­i­bly pleased to be part of that suc­cess.”

Shut­ter­fly will use its new fleet of dig­i­tal presses to pro­duce a range of high­qual­ity, per­son­al­ized prod­ucts and gifts in­clud­ing photo books, cal­en­dars, cus­tom sta­tionery, cards and keep­sakes. The 29-inch for­mat HP Indigo 12000 Dig­i­tal Press en­ables pro­duc­tion of th­ese prod­ucts through off­set match­ing dig­i­tal color with true photo qual­ity, high pro­duc­tiv­ity, and wide ver­sa­til­ity on an un­matched range of me­dia in­clud­ing synthetic, met­al­ized and can­vas ap­pli­ca­tions. The new HP Indigo presses will be in­stalled in time to help Shut­ter­fly man­age the an­nual boom of photo-based gift giv­ing for the hol­i­day sea­son.

The deal also marks the big­gest-ever com­pet­i­tive win for HP Indigo, with Shut­ter­fly’s de­ci­sion to make HP its pre­ferred dig­i­tal press provider and re­place presses from an ex­ist­ing ven­dor.

“At Shut­ter­fly, our mis­sion is to help peo­ple share life’s joy. Our cus­tomers trust us with their most trea­sured mem­o­ries, and count on us to de­liver the best qual­ity in the in­dus­try,” said Dwayne Black, Se­nior Vice Pres­i­dent, Chief Op­er­a­tions Of­fi­cer, Shut­ter­fly, Inc. “HP Indigo dig­i­tal presses set the in­dus­try stan­dard for qual­ity, and af­ter our suc­cess­ful HP press in­stalls last year, we’re de­lighted to com­plete the sec­ond phase of up­grad­ing our printing fleet. Through this ini­tia­tive we’re fur­ther rais­ing the qual­ity we de­liver to cus­tomers in time for the hol­i­days this year, help­ing us de­liver on our hap­pi­ness guar­an­tee.”

Shut­ter­fly will also use HP Prin­tOS ca­pa­bil­i­ties for its full HP Indigo fleet to seam­lessly har­ness and print its prod­ucts.

To­day’s Shut­ter­fly an­nounce­ment is another proof point of the ac­cel­er­ated growth of brands from all in­dus­tries lever­ag­ing the power and unique ca­pa­bil­i­ties of HP dig­i­tal printing to find new ways to en­gage with their cus­tomers. HP dig­i­tal printing en­ables creativ­ity and per­son­al­iza­tion, speeds time to mar­ket, re­duces com­plex­ity, helps cut costs and pro­vides se­cu­rity for some of to­day’s lead­ing global com­pa­nies, in­clud­ing The Coca-Cola Com­pany, Mon­delez In­ter­na­tional/Oreo and many more.

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